2008-02-04_Supplemental Agenda Packet--Dossier de l'ordre du jour supplémentaireCity of Saint John
Common Council Meeting
Monday, February 04, 2008
Supplemental Agenda
Committee of the Whole Open
Re: 1 Tourism Saint John
Regular Council Meeting
Re: 10.3(a)(b) Third Reading Municipal Plan and Zoning By-law Amendments -
475 City Line/Fort Dufferin Road
Re: 12.4 Revised Recommendation -Saint John Substandard Properties
Appeal Committee Terms of Reference
City of Saint John
Seance du conseil communal
Le lundi 4 fevrier 2008
L ordre du jour supplementaire
Comite plenier
Alinea 1. Tourisme Saint John
Seance du conseil communal
Alinea 10.3(a)(b) Recommandation revisee Troisieme lecture du plan
d'amenagement et de la modification de 1'arrete de zonage
visant le 475, chemin City Line et le chemin Fort Dufferin
Alinea 12.4 Mandat du Comite d'appel sur les residences non
conformes aux normes de Saint John
r I
TOURISM SAINT JOHN
A full scale marketing organization
that promotes Saint John as a
visitor destination.
TSJ O RGAN IZATIO N
MANAGER
ADMINISITRATIVE ADMINISTRATIVE
ASSISTANT CLERK
CONVENTION CULTURAL TOURISM
OFFICER AFFAIRS OFFICER
GOALS
• Saint John's as New Brunswick #1
Tourism Destination
• To increase visitation to SJ
• To extend the average visitor
length of stay
• To encourage repeat visitation
• To create an image of Saint John
as a year-round tourism
destination
• To position Saint John as the
"centre of tourism activities" in the
Bay of Fundy Region and the St.
John River Valley
FINANCIAL IMPACT
• 295 MEETINGS
• 24,600 Delegates
• $250/day x 3 days
• 79 SPORT EVENTS
• 12,100 Participants
• $200/day x 3 days
• Rest/Bars $52M
• Gas/Transp 51M
• Airfares 43M
• Shopping 41M
• Accommodati on 39M
• Total $226M
2
STRENGTHS
• New hotels/products
• Critical Infrastructure
• Location Bay of Fundy
• Demonstrated Success
• Active Waterfront
• Energy Hub
• History Heritage
• Sport Venues
• Partnerships
• Clean Safe Affordable
CHALLENGES * OPPORTUNITIES
• Low external awareness
• Need for modern facilities
• Signature attractions
• Seasonality
• Increased competition
• Internet Usage
• Experiential Travel
• Demand Generators
• Clustering Products
• Four Season Potential
• Global events
• Meeting capacity
• Air access
• Major events gap
• Fragmented effort
• New Funding -Levy
• Intercept Potential
• New Off-site Venues
• Cruise Market
• Strategic Focus
3
STUDIES
• 1998 -Ketchum Proposal (ESJ)
• 1998 -Tourism Advisory Committee
(Halliday)
• 2003 -Sustainable Tourism Strategy
(Reid)
• 2007 -Event Management Study (EMSC)
• 2007 -Destination Marketing Organization
(SJHA)
THEMES -OBSERVATIONS
• STRONG PRESENCE -LEADER
• FRAGMENTED EFFORT IN SJ
• LACK OF FOCUS -CLOUT
• MISSING OPPORTUNITIES
• INCREASED COMPETITION
• NEED STRATEGIC APPROACH
• NEED ONE ORGANIZATION
• UNITE RESOURCES - EO/VSJ/TSJ
• INDEPENDENT BOARD -PARTNERS
• ENTREPRENURIAL APPROACH
4
RECOMMENDATIONS
• Destination Marketing Organization (DMO)
• Fully Integrated -All segments
• Public Private Board
• Public Private Funding
• Multi-Year Strategic Marketing Approach
• Performance and Accountability
• Step by Step Transition
PROPOSED ACTION PLAN
• Engage Tourism Director
• Joint Hiring Process -Contract
• Working Committee & Director
• Develop Comprehensive Model DMO
• Structure Organization Strategy Outcomes
• Financing Governance Staffing
• Terms Reference + Funding EO
• 12-18 months -Negotiate use DMF $
• Secure formal support for DMO
• Initiate by July 2009
5
Mazketing Strategy f
Funding E
F
Partnerships I Executive Director Administration
'.
Regional f 1!
'~, Secretary "'l Reception
I
Inter Governmental f,
1
Community `j !
:` -. `:- ;
Consumer Motorcoach '
Group
i
Cmise` Travel Media
`;" ~
Travel/ ~ Infrastructure/
Trade I Partners
Mazketplace Meetings
Trade Conventions
Sports Events
RISKS
• MARKETING LEVY
• LONGEVITY & VALUE
• EVENTS RESOURCE
• FUNDING SECURED
• GOVERNANCE
• $1.OM PUBLIC FUNDS
• REPRESENTATION -DECISIONS
• MUTUAL INTERESTS
• WHAT VS HOW
• STAFFING
• Director's Role Critical
• PARTNERSHIPS
• FUNDING =VALUE
Major Events
6
BENEFITS
• Strategic Focus
• Unified Marketing
• Common Branding
• Dedicated EO
• Sharing Information
• Sharing Resources
• Sharing Leads
• Eliminate Duplication
• Minimize OH
• Better Results
7
r~~~~'~l
BY-LAW NUMBER C.P. 105-13
A LAW TO AMEND THE
MUNICIPAL PLAN BY-LAW
Be it enacted by The City of Saint
John in Common Council convened, as
follows:
The Municipal Plan By-law of The
City of Saint John enacted on the 3rd day
of January, A.D. 2006 is amended by:
1 Amending Schedule 2-A, the
Future Land Use Plan, by redesignating a
parcel of land with an area of
approximately 5 hectares, located at 475
City Line/Fort Dufferin Road, also
identified as being PID No. 00390104,
from Transportation and Open Space to
High Density Residential classification
- all as shown on the plan attached hereto
and forming part of this by-law.
IN WITNESS WHEREOF The City of
Saint John has caused the Corporate
Common Seal of the said City to be affixed
to this by-law the * day of *, A.D. 2008
and signed by:
Mayor
ARRETE N° C.P. 105-13
ARRETE MODIFIANT L'ARRETE
RELATIF AU PLAN MUNICIPAL
Lors dune reunion du Conseil
communal, The City of Saint John a edicte
ce qui suit
L'arrete relatif~au plan municipal de
The City of Saint John decrete le
3 janvier 2006 est modifie par
1 la modification de 1'annexe 2-A,
relative au plan d'utilisation future des
terres, afin de faire passer la designation
dune parcelle de terrain dune superficie
approximative de 5 hectares, situee au
475, ligne City/chemin Fort Dufferin, et
portant le NID 00390104 de zone de
transportation et zone des espaces verts a
zone residentielle a haute densite;
- toutes les modifications sont indiquees sur
le plan ci joint et font partie du present
arrete.
EN FOI DE QUOI, The City of Saint John
a fait apposer son sceau communal sur le
present arrete le 2008 avec les
signatures suivantes
Common Clerk/Greffier communal
First Reading -January 21, 2008 Premiere lecture - 21 janvier 2008
Second Reading -January 21, 2008 Deuxieme lecture - 21 janvier 2008
Third Reading - Troisieme lecture -
BY-LAW NUMBER C.P. 110-61
A LAW TO AMEND
THE ZONING BY-LAW
OF THE CITY OF SAINT JOHN
Be it enacted by The City of Saint
John in Common Council convened, as
follows:
The Zoning By-law of The City of
Saint John enacted on the nineteenth day of
December, A.D. 2005, is amended by:
1 Amending Schedule "A", the
Zoning Map of The City of Saint John, by
re-zoning a parcel of land with an area of
approximately 5 hectares, located at 475
City Line/Fort Dufferin Road, also
identified as being PID No. 00390104,
from "I-2" Heavy Industrial and "P" Park
to "RM-2" High Rise Multiple Residential
pursuant to a resolution adopted by
Common Council under Section 39 of the
Community Planning Act.
- all as shown on the plan attached hereto
and forming part of this by-law.
IN WITNESS WHEREOF The City of
Saint John has caused the Corporate
Common Seal of the said City to be affixed
to this by-law the * day of *, A.D. 2008
and signed by:
Mayor/Maire
ARRETE N° C.P. 110-61
ARRETE MODIFIANT L'ARRETE
SUR LE ZONAGE DE THE CITY OF
SAINT JOHN
Lors dune reunion du Conseil
communal, The City of Saint John a
decrete ce qui suit
L'arrete sur le zonage de The City
of Saint John, decrete le dix-neuf (19)
decembre 2005, est modifie par
1 La modification de 1'annexe «A»,
Plan de zonage de The City of Saint John,
permettant de modifier la designation dune
parcelle de terrain dune superficie
d'environ 5 hectares, situee au 475, ligne
City/chemin Fort Dufferin, et portant le
NID 00390104, de zone d'industrie lourde
« I-2 » et zone de parc « P » a zone de tours
d'habitations a logements multiples «RM-
2» conformement a une resolution adoptee
par le Conseil municipal en vertu de
Particle 39 de la Loi sur 1'urbanisme
- toutes les modifications sont indiquees sur
le plan ci joint et font partie du present
arrete.
EN FOI DE QUOI, The City of Saint John
a fait apposer son sceau communal sur le
present arrete le 2008,
avec les signatures suivantes
Common Clerk/Greffier communal
First Reading -January 21, 2008 Premiere lecture - 21 janvier 2008
Second Reading -January 21, 2008 Deuxieme lecture - 21 janvier 2008
Third Reading - Troisieme lecture -
Item 12.4 Common Council Meeting February 4, 2008
Revised Recommendation:
Resolved that Common Council hereby establishes, in accordance with the
provisions of Section 190.021 of the Municipalities Act, the Saint John
Substandard Properties Appeal Committee to be comprised of five
members, and that each of Mayor McFarlane, Deputy Mayor Hooton,
Councillors White, Maguire and Court is hereby appointed to that
Committee for the remainder of their current term as a member of
Common Council, and further that receipt of the Provisions Governing the
Procedure and Operation of the Saint John Substandard Properties Appeal
Committee, submitted to Common Council by the Common Clerk under
covering letter dated January 31, 2008 be acknowledged and forwarded to
the said Committee for their consideration and adoption.