2025-08-21 Growth Committee Agenda Packet - Open Session
Growth Committee Meeting
Open Session
June 11, 2025
MINUTES - OPEN SESSION GROWTH COMMITTEE MEETING
JUNE 11, 2025 @ 12:00 P.M.
nd
2 FLOOR BOARDROOM, CITY HALL
Present: Mayor Donna Noade Reardon
Deputy Mayor John MacKenzie, Chair
Councillor Barry Ogden
Councillor Mariah Darling
Absent: Councillor Brent Harris
Councillor Gerry Lowe
Also
Present: Chief Administrative Officer B. McGovern
Commissioner Growth & Community Services A. Poffenroth
Director Development & Community Standards C. McKiel
Director Community Planning & Housing P. Nalavde
Growth Manager F. Lima
SJLIP Project Manager K. Melvin
Senior Technical Services Engineer B. Purinton
Program Manager Growth & Community Services C. Ganong
City Clerk J. Taylor
1. Meeting Called to Order
Deputy Mayor MacKenzie called the Growth Committee open session meeting to order.
2. Approval of Minutes
2.1 Minutes of May 13, 2025
Moved by Councillor Ogden, seconded by Councillor Darling:
RESOLVED that the minutes of May 13, 2025 be approved.
MOTION CARRIED.
3. Approval of Agenda
Moved by Councillor Ogden, seconded by Councillor Darling:
RESOLVED that the agenda of June 11, 2025 be approved.
MOTION CARRIED.
4. Disclosures of Conflict of Interest
No disclosures of conflict of interest.
5. Consent Agenda (Recommendation: Receive for Information)
6. Presentations / Delegations
6.1 Review of Governance Reform Recommendations
Growth Committee Meeting
Open Session
June 11, 2025
(E. Starr, SHS Consulting and K. Foulds, Re/fact Consulting joined the meeting electronically)
Commissioner Poffenroth stated that the city commissioned SHS Consulting and Re/Fact
Consulting to complete a Housing Gap Analysis and investigation of governance reform models
utcomes. The final
report includes an analysis of the four possible models and the recommendation of a preferred
model.
E. Starr and K. Foulds reviewed the
Once elements in the gap analysis were identified, four different governance models (Municipal
Entity Model, Local Commission Model, Housing Secretariat Model, and Advisory Committee
Model), were assessed. Based on the comparative assessment, the Housing Secretariat offers the
most value and impact across all gap areas, building on local capacity by coordinating internal
and external efforts. This model also reflects to a significant degree the role the City has been
playing in the last 3 years in terms of concierge services and development facilitation, policy and
grants, delivery of federal housing initiatives and system planning and coordination. The Housing
Secretariat model would enhance and formalize that role, creating a more sustained municipal
presence. Next steps would include engagement of external partners and development of an
implementation plan.
Moved by Councillor Darling, seconded by Councillor Ogden:
RESOLVED that the Growth Committee:
1. Receive and file the City of Saint John Housing Governance Study report and presentation;
and,
2. Recommend staff move forward with creating an implementation plan for the
recommended model and return to Growth Committee.
MOTION CARRIED.
(E. Starr and K. Foulds withdrew from the meeting)
6.2 Regional Immigration Strategy
Pathways to Belonging Regional Immigration Strategy 2025-The Succeed and Stay
Immigration Strategy, adopted in 2022, identified immigration as a vital tool for long-term
growth. It is recommended that the City endorse the Pathways to Belonging Regional
Immigration Strategy as the new community plan to replace the Succeed and Stay Immigration
Strategy.
Moved by Mayor Noade Reardon, seconded by Councillor Darling:
Immigration Strategy 2025-
MOTION CARRIED.
6.3 Succeed and Stay Immigration Strategy
Succeed and Stay Immigration
The Succeed and Stay Immigration Strategy was adopted to help grow the
and was built on four strategic pillars - promoting the Saint John immigration
story, improving workforce and economic integration, supporting attraction, settlement and
retention, and fostering community inclusion and belonging. A key recommendation of the
strategy was to move toward a coordinated, region-wide approach, which has now materialized
as the Pathways to Belonging, a Regional Immigration Strategy. As the transition unfolds,
decisions must be made about which responsibilities will remain with the City and which will shift
Growth Committee Meeting
Open Session
June 11, 2025
to regional oversight. Staff will return to the Growth Committee with detailed recommendations
on roles, responsibilities, and next steps to ensure that the City continues to attract and retain
newcomers as a key part of its growth strategy.
Moved by Mayor Noade Reardon, seconded by Councillor Ogden:
RESOLVED that the Growth Committee:
1. Endorse the Pathways to Belonging Regional Immigration strategy as presented by
Envision Saint John; and
2. Direct staff to report back to the Growth Committee with a plan to transition from the
MOTION CARRIED.
7. Business Matters
7.1 East Side Community Services and Programming Evaluation Project Update
C. Ganong, Program Manager Growth & Community Services,
An evaluation is being undertaken to gather
comprehensive data on community services offered on the East side of the City. The study will
identify strengths, gaps, and opportunities for strategic improvements.
Moved by Councillor Ogden, seconded by Councillor Darling:
RESOLVED that the submitted report entitled East Side Saint John Community Program and Services
Review be received for information.
MOTION CARRIED.
7.2 Community Standards Compliance Update
B. Purinton, Senior Technical Services
Standards Compliance: Mid-Year Updaterovided an update on the status and performance of the
Community Standards Compliance programs including on-going pilot programs, a review of
performance statistics for the Dangerous and Vacant Building program, Minimum Property Standards
program, and the Community Standards program.
Moved by Councillor Darling, seconded by Councillor Ogden:
-
received for information.
MOTION CARRIED.
8. Referrals from Common Council
9. Adjournment
Moved by Mayor Noade Reardon, seconded by Councillor Darling:
RESOLVED that the open session meeting of the Growth Committee be adjourned.
MOTION CARRIED.
The open session meeting of the Growth Committee held on June 11, 2025, was adjourned at 1:10 p.m.
REAL ESTATE DEVELOPMENT
WHY A REAL ESTATE
SERVICE?
4,000
Housing supply is critical to the
3,538
3,500
growth of the region's
3,338
population, labour force and
3,000
economy.
2,500
2,417
2,000
There are many stressful steps
1,500
in the process that our team can
help support.
1,000
917 914
877
774
767
639
608
602
549
540 542
500
381
Developers and investors have
276
271
268
236
225
151
-
choices. We want to be proactive
-126
201320142015201620172018201920202021202220232024
in ensuring the Saint John
-500
-551
-586
Region is on their radar.
-1,000
Housing StartsPopulation
HOW WE HELP
SITE OPPORTUNITY
STRATEGIES
1.Site Activation Program Engaging
Private Landowners
2.Provincial & Municipal Surplus Land
Initiatives
3.Religious & Institutional Land Program
4.Corporate Land Holdings Engagement
WE HELP DEVELOPERS WITH CONCEPTS,
LAND USES, AND MARKET OPPORTUNITIES
Maintain database of real estate market
information & data.
Undertook a residential market study &
demand projections and continue to
monitor progress.
We will produce rough site concept ideas
to spark discussion on sites with
landowners & developers.
EARLY-STAGE GUIDANCE ON THE
DEVELOPMENT FINANCING
SYSTEM
Wayfinding affordable housing
programs.
Strategic advice on how development
financing works & the typical steps in
the process.
Demonstrative models to show newer
developers how development
economics work.
GUIDANCE & FEEDBACK ON PLANS FOR
THE APPROVALS PACKAGE
Provide insight and recommendations
to developers to improve the quality &
viability of projects.
Work with municipal partners to help
validate requests that are made by
developers.
REAL ESTATE DEVELOPMENT
PIPELINE
2024 SALES
Saint John has been recognized
by the Atlantic Economic Council
7,100
FUNNEL
$1.9B
for now having the healthiest
units in portfolio
In estimated assessed value
vacancy rate amongst cities in
Atlantic Canada.
$200M
Several significant residential
800 Units
projects of agency client's broke
from 2023
ground in 2024.
INDUSTRIAL
DEVELOPMENT
WHY AN INDUSTRIAL
DEVELOPMENT SERVICE
THE SAINT JOHN REGION ALWAYS MOVING FORWARD
Primary Industries
5%
Health & Social
Services
12%
WHAT DOES
OUR
Industry
Finance & Business
ECONOMIC
48%
Services
20%
BASE LOOK
ECONOMIC BASE:
LIKE?
Employment that exports products or
services. Businesses that bring money
into the region from outside-such as
Tourism
manufacturing, tourism, and contact
10%
centres.
Logistics
5%
Source: Metroeconomics2022, using data from Statistics Canada 2021 Census
INDUSTRIAL ASSETS
THE INDUSTRIAL
OPPORTUNITY
The Energy Transition
Re-Shoring / Friend-Shoring
Industrial Supply Chain
Industrial Land Scarcity
INDUSTRIAL DEVELOPMENT
SERVICE
THE SAINT JOHN REGION ALWAYS MOVING FORWARD
INDUSTRIAL INVESTMENT ATTRACTION ECOSYSTEM
Primary organizations out selling the Province to
industrial companies globally.
Prepares industrial land for
Operates payroll rebate & other location incentive
development & to support the
programs.
Provincial investment attraction
ONB & INVEST
Supports the client through the exploration &
service.
approvals of projects in NB, with a particular focus
IN CANADA
Markets SJI lands for sale &
on resolving Provincial & Federal requirements.
development.
Supports the client through the
sale & approvals of land.
Develop the regions value proposition,
marketing materials, and identify our key
SAINT JOHN ENVISION
investment attraction priorities.
INDUSTRIALSAINT JOHN
Work with ONB/IIC to ensure the region is
being pitched, to the right sectors, and with
the right information.
Work with private sector businesses,
landowners & other partners to support the
investment attraction process & to support
the growth of local businesses.
INDUSTRIAL
DEVELOPMENT
The industrial development service area, formally launched in 2024,
focuses on growing the economy of the Saint John Region with three
key activities:
1.Investment 1.Industrial Sector
1.Energy Sector
AttractionDevelopment
INVESTMENT ATTRACTION
Support the Investment Attraction efforts of Invest
Canada and Opportunities New Brunswick
Oversee the development of IA sales materials
Work to improve regional investment readiness
Coordinate with local industry on emerging
opportunities
Coordinate with local industry and partners to
develop local ecosystem and supply chain
knowledge and expertise
ENERGY SECTOR
Serve as a regional connecting point
and advocate for the growth of the
energy sector.
Convene industry leaders and
specialists within the region to identify
challenges, opportunities and solutions.
Identify & pursue strategic opportunities
for growth in energy.
Support Investment Attraction activities.
INDUSTRIAL SECTOR
DEVELOPMENT
Oversee research in support of
Investment Attraction activities.
Serve as a regional connecting point for
industry-specific sectors.
Work to support local industrial
businesses to encourage business
retention & expansion.
Supporting efforts to ensure regional
growth readiness
SPECIFIC EXAMPLES
OVER THE PAST YEAR
THE SAINT JOHN REGION ALWAYS MOVING FORWARD
BATTERY TRANSPORT GREEN
SUPPLY & LOGISTICSSTEEL
CHAIN
2 Leads
1 Lead
4 Leads
24
LEADS IN 2024
WAREHOUSING
HYDROGEN
& GENERAL
DATA
PRODUCTION
MANUFACTURIN
CENTERS
G
2 Leads
5 Export, 2 Domestic
4 Leads
LeadsLeads
BATTERY TRANSPORT GREEN
SUPPLY & LOGISTICSSTEEL
CHAIN
WAREHOUSING
HYDROGEN
& GENERAL
DATA
PRODUCTION
MANUFACTURIN
CENTRES
G
NEW MARKETING
COLLATERAL
Investment Attraction Materials
Primarily used by ONB & Invest in
Canada
Target Audience:
Site Selectors/Businesses Themselves
Phase 1 complete. Future improvements
will include expansive overviews of the
region's assets & infrastructure.
INDUSTRIAL STRATEGY IN A POST-TARIFF ENVIRONMENT
3. Market Sounding & Lead
4. Site Identification &
1.Trade Diversification
2. Foreign Market Analysis
Generation
Analysis
Research
Engineering work to
Testing identified
Identifying strategic
Identifying & analyzing
understand our
opportunities with
opportunities emerging
FDI opportunities by
current and future
direct engagement
from national trade shifts
sector arising from
industrial land
of companies
global trade shifts
pipeline
that could be considered
Understanding the
for the region
sector suitability of
land supply
CONNECT WITH US
Jeff Cyr
Executive Director, Real Estate & Industrial Development
jeff.cyr@envisionsaintjohn.com
GROWTH AT A GLANCE
Development
permits received:
Building
439
permits received
407406443
415437
439
(5-year average same period: 421)
July
202020212022202320242025
Value of
$254.1 million
projects
(5-year average same period: $77.9 million)
Number of
units created
Infrastructure
47
Building &
276
Development
207
(5-year average
Upcoming
same period: 209)
Planning
16 projects with over
71
1,050 new units
planned.
94
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CROISSANCE EN UN COUP D’ŒIL
Development
permits received:
Permis de
439
415437407406443439
juillet202020212022202320242025
(moyenne sur 5 ans pour la même période : 421)
Valeur des
254.1 millions de dollars
projets de
(moyenne sur 5 ans pour la même période : 77.9 millions de dollars)
Nombre d’unités
permis supplémentaire
créées
Infrastructure
276
47
(moyenne sur 5
ans pour la même
À venir
période : 209)
16 projets avec plus
de 1050 nouvelles
unités prévus.
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Report DateAugust 05, 2025
Meeting DateAugust 21, 2025
Service AreaGrowth and
Community Services
ChairmanMacKenzie and Members of the Growth Committee
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OPEN OR CLOSED SESSION
This matter is to be discussed in Growth Committee Open Session.
AUTHORIZATION
Primary AuthorActing Commissioner/Dept. Chief Administrative Officer
Head
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RECOMMENDATION
ThatGrowth Committee receive and file the report.
EXECUTIVE SUMMARY
The Large-ScaleDevelopmentIncentive Program, designed to encourage the
development of large residential buildings, continues to be carefully refined to
ensure its success. The decision to revise the originally set launch timelinereflects
a deliberate effort to develop a stronger, more effective policy than previous
programs, while also ensuring competitiveness.
Taking a little additional time allows for a well-designed program that better
meets the needs of developers and the community alike. Importantly, this has no
impact on the 2026 budget. The 2026 budget request will be status quo given
existing reservesand the timing around incurring potential new costs.By
proceeding thoughtfully, the City is positioning the program to deliver meaningful
results and attract new investment when it is introduced.
PREVIOUS RESOLUTION
1.Receive and file the Incentives Review Final Report and Presentation.
2.Recommend staff incorporate report findings into a new Large Scale
Incentive Program and Policy and consider amendments to other existing
grant programs, as applicable, and return to Growth Committee.
- 2 -
STRATEGIC ALIGNMENT
Common Council has established five priorities for their 2021-2026 term.
Incentives will assist the City in increasing new construction of housing stock
appropriately.
Grow:
Population Growth
term.
Belong:
Livable Neighbourhoods
Facilitate a mix of affordable housing in all of our neighbourhoods.
REPORT
The Large-Scale Development Incentive Program is in the drafting stage, with the
steering committee actively considering potential incentive structures to ensure
the program is effective and aligned with both developer and housing stock needs.
A 10-year grant structure is under consideration, as are major considerations
typically included in incentive programs such as parking requirements,
affordability provisions, and other development conditions. The geographic
boundaries of the incentive zone are also being refined to target areas best suited
for large-scale growth. The intent is to bring the policy to growth Committee in
November 2025, and Council in December 2025, in advance of the January 2026
designed to improve upon the existing Urban Development Incentive Program
(UDIP) and ensure the City remains competitive, including relative to comparable
programs.
Every effort is being made to ensure the new program meets and exceeds the
benefits of the existing UDIP while aligning more closely with municipal housing
goals. Staff continue to assess potential grant models for affordability and building
permit reimbursements. In addition, the program is being developed to align with
major external funding sources to maximize impact and leverage available
resources. A key intention of the program is to support large-scale development
that will ultimately generate sufficient new tax base to offset the cost of the
incentives themselves, ensuring the program is financially sustainable for the City
in the long term.
The program will include a framework for review to ensure it remains effective
and relevant over time. Results will be reported to Council and shared with the
public to ensure transparency and accountability.
- 3 -
SERVICE AND FINANCIAL OUTCOMES
Since 2016, the City has budgeted $220,000 annually toward the Urban
Development Incentive Grant Program ($180,000) and the Beautification Grant
Program ($40,000). An additional $350,000 was added in 2022 to pay for large
projects coming due, which were incentivized through the Urban Development
Incentive Grant Program. In 2025, there was an opening balance of $1.1m in the
Building Incentive Reserve and an estimated $3.5m in remaining incentive
commitments over the next seven years.
In March 2025, the City was awarded an additional $918,000 top up to its Housing
Accelerator Fund (HAF) contribution agreement to help deliver a large-scale
incentive program. HAF funds are flexible and may be used for multiple purposes;
however, they must be used by January 2, 2028. Funding for the HAF Grant
Program and Affordable Housing Grant Program has been exclusively provided
through funds obtained through the Housing Accelerator Fund and other federal
government funds.
It remains the intent to engrain the Large-Scale Development Incentive Program
process.
INPUT FROM OTHER SERVICE AREAS AND STAKEHOLDERS
A steering committee comprised of staff from Community Planning and Housing,
Growth, Building Inspection, and the Chief Financial Officer is in place to guide
the development of the Large-Scale Development Incentive Program.
ATTACHMENTS
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