2022-06-09 Growth Committee Agenda Packet - Open SessionCity of Saint John
Growth Committee - Open Session
AGENDA
Thursday, June 9, 2022
11:00 am
2nd Floor Common Council Chamber, City Hall
1. Call to Order
Pages
1.1. Saint John Theatre Company Funding Request Recommendation 1 - 44
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GROWTH COMMITTEE REPORT
M&C No.
Click here to enter text
Report Date
June 01, 2022
Meeting Date
June 09, 2022
Service Area
Growth and Community
Services
Chair Joanna Killen and Members of the Growth Committee
SUBJECT: Saint John Theatre Company Sydney Street Courthouse Project
Funding Request
AUTHORIZATION
Primary Author
Commissioner/Dept. Head
City Manager
Phil Ouellette
Jacqueline Hamilton
I John Collin
RECOMMENDATIONS
Staff recommend that Growth Committee adopt the following for Common
Council's consideration:
1. The City of Saint John contribute $418,000 from the Discover Saint John
reserve fund into the Saint John Theatre Company's Sydney Street
Courthouse project (as outlined in Attachment #1 of this report)
conditional upon:
a. The successful approval of a building permit with the City of Saint
John.
b. The City of Saint John having the ability to complete a financial
audit of Saint John Theatre Company.
c. The initiation of Saint John Theatre Company's public fundraising
campaign for the Sydney Street Courthouse project.
d. Agreement from the Saint John Theatre Company to submit an
outcomes report on the Sydney Street Courthouse project and
public fundraising program to the City of Saint John by December
2022.
e. The City's financial investment to be protected by any significant
scope or design alteration to the Saint John Theatre Company's
Sydney Street Courthouse project (as outlined in Attachment #1
of this report).
f. The City of Saint John is recognized as sponsor to the Saint John
Theatre Company's Sydney Street Courthouse project.
g. Approval from Saint John Theatre Company and the City of Saint
John on a funding agreement outlining the terms of the funding
relationship for this project.
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2. The City of Saint John contribute a maximum of $100,000/annually starting
in 2023 from the City's operating budget to the Saint John Theatre
Company's Sydney Street Courthouse project (as outlined in Attachment
#1 of this report) conditional on the same conditions outlined in
recommendation (1) of this report in addition to:
a. The initiation of construction for the Saint John Theatre Company's
Sydney Street Courthouse project.
b. Agreement from the Saint John Theatre Company to submit an
outcomes report on the Sydney Street Courthouse project and
public fundraising program to the City of Saint John each year
during the four-year funding commitment.
3. Direct the City Manager to draft a funding agreement outlining the terms
of the funding relationship for the Sydney Street Courthouse project (as
outlined in Attachment #1 of this report) between the City of Saint John
and the Saint John Theatre Company, as partially outlined in
recommendations (1) and (2) of this report, and to seek adoption of the
funding agreement with Common Council.
EXECUTIVE SUMMARY
On April 261h, 2022, the Saint John Theatre Company ("SJTC") submitted a package
of information to Common Council, which outlines their Sydney Street Courthouse
expansion project and an economic impact assessment from Envision Saint John
(see Attachment #1). The SJTC is requesting $1 million from the City of Saint John
to support their approximate $20 million project.
To facilitate the Growth Committee's consideration of the SJTC's financial request
to the City of Saint John, staff facilitated an initial discussion with Growth
Committee to collect initial feedback on the project and its association with
Council Priorities 2021-2026. While Growth Committee, and Common Council,
should balance the financial request from SJTC with the various other priority
investments on this Council's horizon, this report recommends a total investment
of $818,000 to the SJTC project.
Staff's assessment of the SJTC proposal incorporates three evaluation categories,
including: strategic alignment, economic impact, and community impact. Staff's
assessment concludes that there is important value in the City's financial support
to this project. Staff's recommendation to fund this project acknowledges the
uniqueness of this important project which differentiates it from other community
projects, including:
1. The City has a one-time funding envelop from the termination of Discover
Saint John which aligns with the outcomes of the SJTC project.
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2. The development of the SJTC's Sydney Street Courthouse project supports
the fulfillment of various municipal strategies and plans.
3. The City's investment will not only kick-off SJTC's public fundraising
campaign, but also help unlock the completion of this project and the over
$17 million in successfully or tentatively fundraised contributions.
As a courtesy, the recommendation and assessment outlined in this report was
shared with the leadership of SJTC. Feedback received from SJTC was used to
refine the recommendations found in this report.
PREVIOUS RESOLUTION
On May 2nd, 2022, Common Council referred a package received from Saint John
Theater Company to Growth Committee for its evaluation and recommendation.
REPORT
Background
On April 261h, 2022, the Saint John Theatre Company ("SJTC") submitted a package
of information to Common Council, which outlined the details of the Sydney Street
Courthouse expansion project. The package also included a financial ask to the
City of Saint John and an economic impact assessment from Envision Saint John.
Common Council referred the package to Growth Committee and invited the SJTC
to present directly to the Committee on May 101h, 2022. To facilitate the Growth
Committee's consideration of SJTC's financial request, staff has prepared an
evaluation of the opportunity and a recommendation for the Committee's
consideration.
Overview of Project
The Sydney Street Courthouse project was the first tier three heritage infill project
approved by Common Council under the new Heritage Bylaw. The quality and
thoughtfulness of the design also recently received a City of Saint John Heritage
Award, which celebrated the design's ability to conserve existing architectural
features all while introducing new modern design. The project will seek to update
the existing courthouse building in addition to building a primarily glass addition
on the east side of the existing building.
As described in the attached SJTC package, the project envisions the introduction
of a "250+ seat state-of-the-art performance venue" and to "support world -class
talent to perform and create in our community fuel economic growth in our
community." There are several reasons to pursue such a project according to SJTC,
including that "there is a critical gap in the cultural infrastructure of our city for
hosting mid -size theatre productions in our uptown core".
The project is estimated to cost $20 million, which SJTC has successfully or
tentatively fundraised through private sector, public outreach, federal and
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provincial funding. According to their package of information, SJTC is experiencing
a $1.5 to $3 million shortfall to achieve their fundraising objectives. The City of
Saint John has received a request to invest $1,000,000 in the project, with an
opportunity to contribute incrementally over three to five years. The financial
contribution from the City of Saint John is expected to kick-off SJTC's public
fundraising campaign to raise the last remaining shortfall for the project.
Project Evaluation
To build a recommendation, staff has decided to use three broad categories to
evaluate the merits of the project and whether it should be considered for City of
Saint John funding. The three categories are: strategic alignment, economic
impact, and community impact.
STRATEGIC ALIGNMENT
The first critical consideration in evaluating the merits of this project is to
demonstrate that the project aligns with the City's pre-existing strategies and
plans.
This project has strong linkages to three of the core categories from Council
Priorities 2021-2026, including:
1. Grow — This project (as will be reviewed more thoroughly in the economic
impact section), is designed to contribute to labor market, GDP growth and
direct economic impact for local business and hotels, in addition to the
City's broader efforts to attract and retain visitors and residents.
2. Green — One of the most effective ways of reducing our communities
carbon footprint is to seek creative re -uses of unused buildings and
repurposing them to offer new value to the community. The construction
plans for this building is to achieve net -neutral carbon emissions, which is
a significant undertaking and hold the potential of being a catalyst for
other developments to do the same in our community.
3. Belong — Saint John continues to expand on its quality -of -life offering and
the introduction of an expanded SJTC facility will invite a new level of arts
and culture integration into our community.
The project also places considerable linkages to the Secondary Plan for the Central
Peninsula ("SPCP"), which was adopted by Common Council in 2020. The SPCP
identifies handful of key "growth concepts" for the Central Peninsula, which are
identified as catalytic areas for development, and one of those areas identified in
SPCP is the King Square area where the old courthouse is located. The old
courthouse has remained a vacant building for several years, and SJTC's decision
to introduce new investment and new use to the building upholds the broader
vision of the City's community planning strategies to introduce creative re -use of
existing buildings, preserving existing character, and welcoming new value to the
community. In fact, the SPCP identifies the courthouse as an "iconic and historic
building" that support the framing of the square, and policy U-1 of the SPCP calls
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on Council to "reinforce King Square as the heart of the Central Peninsula," which
includes "filling in the gaps and encouraging redevelopment."
As it relates to the heritage facets of this proposed development, the SPCP calls
for "prominent heritage buildings to inform new, contemporary built form
elements and infill opportunities." In policy BD-16 of the SPCP, Council is called -
upon to "protect the communityvalue of built heritage through administering the
infill development process outlined in the Heritage Conservation Areas By-law
ensuring development is compatible with the existing character of heritage areas
while providing flexibility for high quality, modern architecture." The quality of
design proposed through the Sydney Street Courthouse, mixing the conservation
of the existing facility, and introducing modern infill design for the east portion of
the property would be a testament to the City's commitment to heritage
preservation and the progressiveness of our new heritage infill standards.
This project is also highly aligned with Plan SJ, the City's municipal plan, including
the following sections:
• Policy AC-5: "Encourage the concentration of arts and cultural
organizations, venues and facilities in the Uptown while providing for
community -based arts and cultural activities and events in all areas of the
City."
• Policy AC-11: "Facilitate and promote the provision of a range of local
venues, facilities and events that support a flourishing arts and cultural
sector."
• Policy AC-35: "Support the recognition, protection and promotion of
important cultural landscapes, historic sites, designated heritage places,
aboriginal sites, and archaeological resources, in partnership with the
Government of New Brunswick, through the tools enabled by the New
Brunswick Heritage Conservation Act and through working with other
levels of government to improve public access to and awareness of these
community assets."
• Policy LU-18: "Ensure the Uptown is a vibrant urban environment that
welcomes entertainment, dining opportunities, arts and cultural venues
and events, and other people -oriented uses."
• Policy LU-20: "Ensure new construction in the Uptown is sensitive to its
historic surroundings and neighborhood context; however, modern
expressions of architecture in the Uptown will also be encouraged."
In addition to the above -mentioned plans and strategies, the proposed Sydney
Street Courthouse also aligns with the current draft of the City of Saint John
Strategic Plan, which sets a goal to "value a city that pulsates with life through
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arts, culture, recreation, education, employment, innovation, diversity, and
population growth." Further, the current draft Strategic Plan identifies the
following strategic objective: "foster new partnerships to ensure Saint John
remains an arts and culture destination."
The Sydney Street Courthouse projects demonstrates very strong linkages to
the City's major strategies and plans, and in some cases, would directly
contribute to desired outcomes from these strategies and plans. This project
could not score much higher on the broad outcomes sought -out for the Central
Peninsula, arts and culture, new urban offerings in the City's commercial core,
green construction and building meaningful employment for the City's creative
class.
COMMUNITY IMPACT
Before proceeding with an assessment on "community impact" it is important to
acknowledge that the ability to evaluate quality -of -life offerings is not as
streamlined, defined and evident as evaluating strategic alignment and economic
impact. This is not restricted to this project, as the City of Saint John itself struggles
to inform the public of the value and impact of its own quality -of -life offerings and
services, as the determination of such value and impact require a comprehensive
analysis and clarity on what precisely is meant by community value (which falls
outside the scope of this assessment and report).
According to the documentation shared by SJTC, the Sydney Street Court House
project is expected to offer new community value, offerings, and contributions to
"Saint John residents and visitors, including:
• Host over 1000 performances and special events in the new Facility in the
first 5 years.
• Host between 200-300 master classes with visiting and local artists in the
new Facility per year.
• Host over 100,000 visitors from across Atlantic Canada and beyond per
year.
The project is expected to enhance the development and delivery of "outreach
programming to schools and community groups across New Brunswick,
contributing to school curriculums and enhancing the cultural infrastructure and
offerings in communities across New Brunswick through both in -person tours of
ARC and SJTC productions, as well as livestreaming into classrooms, churches,
community centers and private homes." This includes a partnership with UNB
Saint John for two accredited courses.
The development of the Sydney Street Courthouse expansion project will offer a
tremendous contribution to new and enhanced arts and culture offerings in the
Saint John community, both for those who participate in delivering arts and
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culture programming and for those who value such offerings as participants and
spectators. The proposed expanded programming from SJTC would contribute to
the City's overall quality -of -life offerings, which in turn builds on the bond and
connectivity between participants and the physical, cultural and artistic places
found within the City.
As mentioned previously, an important facet of the SJTC project is to achieve net -
neutral carbon emissions, which also contributes to the project's "minimum"
impact on the community in terms of its carbon footprint. The decision for SJTC to
pursue such environmental standards is part of the broader value proposition of
this initiative and highlights how additional programming can be offered through
a lens of environmental sustainability. In turn, this project seeks to creative re-
uses of an existing vacant building, instead of seeking to demolish and rebuild a
new building, which further minimizes the environmental impact of this project.
There are some hints of the City's own characterization of community value and
impact through its own programs and services. Through the City's recreation user
fees, PRO Kids, Community Services offerings, among others, the City does identify
seniors, youth and marginalized residents as individuals that require more tailored
services, and in some instances, additional municipal subsidization. While still a
work -in -progress, the City also acknowledges that there are needed
improvements in our collective efforts towards equity, diversity, and inclusion,
including our collective efforts towards Truth and Reconciliation.
According to the submitted documentation from SJTC, the organization reserves
and distributes several complementary tickets "through a network of community
partners to children, students, and marginalized members of our community,"
including: the Crescent Valley Tenants Association, the Saint John Learning
Exchange, Big Brothers Big Sisters, Boys and Girls Club, and AIDS Saint John.
Accordingly, SJTC is seeking to expand on these opportunities with its new facility.
The SJTC also "collaborate directly with specific community partners at least twice
per yearto put on specific educational productions about our community's history
or social issues, including the following past partnerships: the Saint John Jewish
Historical Museum, the SJ Free Public Library, Saint John Pride, the ALS Society,
Canadian Mental Health Association, and the Red Cross 'Beyond the Hurt (anti -
bullying) program."
Summary of Assessment: COMMUNITY IMPACT
The community impact of the Sydney Street Court House project is an important
factor in determining the City's commitment towards the project. This project
will enhance the City's overall arts and culture landscape, including those
employed in the field, additional events, educational opportunities, and a
unique service offering for Saint John, the region, Atlantic Canada and visitors.
SJTC has a track record of supporting marginalized communities through its
programming, and the plans presented through the Sydney Street Courthouse
project continues with this commitment. From staff's perspective, the
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introduction of the SJTC's project will inject new life in the arts and culture
community and the overall vibrancy of the City of Saint John.
ECONOMIC IMPACT
According to the economic impact assessment completed by Envision Saint John
and the documentation shared by SJTC, this project is expected to yield the
following outcomes:
• Construction will represent a $18-20 million injection into the local
economy over the next two years.
• Over 200 jobs will be created (through construction and once operations
begin).
• Over $9.5 M of labor income impacts from construction.
• Over $1.2 M of annual labor income impacts from operations.
• Over $15 M GDP impact from construction.
• Over $1.5 M annual GDP impact from operations.
In addition, based on a 100,000 visitor per year assessment, with 5% of said
visitors seeking overnight room rentals, it is projected that the average spend with
overnight stay is approximately $937,500/annually. In addition, it is expected that
the remaining 95%of visitors (who will not seek room rentals) will inject additional
spending in Saint John for pre- and post -event activities, including drinks, meals,
additional events, etc. These 95% of visitors are expected to invest an additional
$4.75M/annually towards local businesses.
The documentation submitted by SJTC identifies a variety of other economic
impacts of this project that are much more difficult to evaluate, including
population growth, large scale events and spin-off benefit from the concentration
of arts and culture organizations in the City's Central Peninsula. As mentioned
previously, staff agree with SJTC's claim that this project will contributor to the
City's ongoing efforts to build a strong value proposition for visitors and residents,
which will in turn support, to some degree, broader efforts around population
retention and recruitment, and spin-off economic activity.
Most importantly as it relates to the City of Saint John, this project is not expected
to yield any new tax base growth, as it is a facility that the Government of New
Brunswick exempts from property taxation. This points to an important balance
for the City of Saint John, as tax base growth is without doubt the most tangible
economic indicator for Canadian municipal governments (as most of their revenue
is derived from tax base growth). However, the City also places considerable value
on community impact and alignment in its evaluation of community investments,
but community impact and alignment are more difficult to measure and evaluate
compared to economic impact.
Summary of Assessment: ECONOMIC IMPACT
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The Sydney Street Courthouse projects demonstrates weaker direct financial
benefit to the City of Saint John but does point to some modest economic gains
achieved by local businesses because of construction, visitors and future
operations. This project can be expected to contribute to the broader effort of
population recruitment and retention and invite spin-off benefits, but the
extent to which this project will do so is not fully defined at this time.
Expenditure Considerations
City staff did engage with the SJTC over the past weeks and months on their
proposal, and staff shared that a request of $1 million to the City of Saint John was
too ambitious of a financial commitment when considering the City's current
financial capacity and the volume of its possible financial investments. For these
reasons, staff's preliminary recommendation to Growth Committee earlier in
2022 included a proposal that the City contribute $400,000 to the project, versus
the $1 million requested by SJTC. However, the feedback received from Growth
Committee members highlighted the importance of this project as it relates to,
among others: the fulfillment of Council Priorities 2021-2026, the importance of
arts and culture for the community, and the potential of spin-off benefits
associated with this significant addition to Saint John. This additional arts and
culture program offering in Saint John would further the City's reputation as the
arts and culture destination in Atlantic Canada. Growth Committee's feedback
invited a reconsideration of the initial staff recommendation, which equated to a
larger proposed financial contribution to the project.
One of the important considerations in the City's evaluation of this project is the
Council approved Capital Budget Policy that restricts the City of Saint John's ability
to fund capital projects that are not owned by the City of Saint John. The City's
financial support to this project could however occur through an Operating Budget
grant towards SJTC. The City does have a long history of offerings grants to non-
profit organizations in the community to improve on their ability to deliver new
and improved services to the Saint John community.
Staff has reviewed various internal funding options to support this project, and
propose the following:
Discover - The City holds $418,000 in operating
Saint John reserves from the wind-up of Discover Saint
Reserve Fund John.
- When Envision Saint John was conceived,
the City undertook a wind-up exercise of
the prior local economic development
agencies, including Discover Saint John,
which in turn, required these organizations
Staff believe
this is the best
financial option
when
considering the
SJTC's proposal.
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to return any unspent funds to the funders
of their organizations.
- These funds would have historically been
used to support destination marketing,
place branding and strategic tourism
projects to support the volume of visitors
and the broader appeal of the City of Saint
John (for residents and non-residents).
- There are no existing parameters or
criteria established to inform the
distribution of this reserve fund, as it only
recently was received by the City of Saint
John by the now terminated Discover Saint
John Board of Directors.
Operating
- In addition to an investment from the
Staff believe
Budget Grant
Discover Saint John reserve fund, the City
this is the best
should consider making additional smaller
financial option
annual contributions to the project over
when
various years, to meet an overall larger
considering the
contribution to the project, without having
SJTC's proposal.
to make a more significant investment over
one fiscal year.
Recommendation
After assessing SJTC's proposal across the three assessment categories of
alignment, economic and community impact, and investigating various funding
mechanism within the City, staff believes there is value in the City of Saint John to
make a contribution of $818,000 to SJTC's Sydney Street Courthouse project.
While staff acknowledge that the projected economic impact of this project is
modest, the strength of the project's alignment with the City's long-term
strategies and plans is impressive. The overall community impact remains difficult
to fully evaluate, however, it is fair to conclude that this project will have a lasting
impact on the arts and culture landscape in Saint John and will contribute to the
additional offerings in our community and the City's overall vibrancy.
Staff acknowledge that this funding request and the City's contribution to this
project is a unique scenario, which differentiates this community funding request
from others that have been received in the past and those funding requests that
will occur in the future. The reasons SJTC's funding request is unique include:
1. The City has a one-time funding envelope from the termination of
Discover Saint John which is currently being held by the City to support
transformational investments to support tourism and destination
marketing.
2. The development of the SJTC's Sydney Street Courthouse project supports
the fulfillment of various municipal strategies and plans, including:
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Secondary Plan for the Central Peninsula, PlanSJ, the draft City of Saint
John Strategic Plan, and Council Priorities 2021-2026.
3. The City's investment will not only kick-off SJTC's public fundraising
campaign, but also help unlock the completion of this project and the over
$17 million in successfully or tentatively fundraised contributions to this
project from private sector, public outreach, federal and provincial
donors.
Staff recommend that the City of Saint John make an immediate commitment of
$418,000 from the Discover Saint John reserve fund into the SJTC's Sydney Street
Courthouse project in order to help kick-off SJTC's public fundraising campaign.
This initial commitment is conditional on the following (all of which will be
integrated into a funding agreement between the City of Saint John and the SJTC):
• The successful approval of building permit with the City of Saint John.
• The City having the ability to audit the books of Saint John Theatre
Company.
• The initiation of SJTC's public fundraising campaign.
• The submission of a project outcomes report to the City of Saint John
by December 2022.
• The project scope and design has not changed significantly from those
shared with the City in May 2022.
• The City is recognized as a sponsor in the project.
• Approval from SJTC and the City of Saint John on a funding agreement
outlining the terms of the funding relationship for this project.
Staff are also recommending contribution of a maximum of $100,000/annually
from 2023 until 2026 from the City's annual operating budget. The same
conditions for the initial $418,000 also apply to the $100,000 in annual funding, in
addition to the following (all of which will be integrated into a funding agreement
between the City of Saint John and the SJTC):
• The initiation of construction for the SJTC's Sydney Street Courthouse
project.
• The submission of a project outcomes report to the City of Saint John for
each year of the four-year funding commitment.
STRATEGIC ALIGNMENT
See "Report" section.
SERVICEAND FINANCIAL OUTCOMES
See "Report" section.
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INPUT FROM OTHER SERVICE AREAS AND STAKEHOLDERS
This report was supported by the City Manager's Office, the General Counsel's
Office, and the Growth and Community Services team.
ATTACHMENTS
Package submitted by Saint John Theatre Company and included in the May 2nd
Common Council open session agenda packet
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S A I N T-'&V41 0 H N
THEATRE COMPANY
April 26, 2022
Mayor & Common Council
The City of Saint John
Dear Madam Mayor & Councillors,
As many of you know, for more than 30 years, the Saint John Theatre Company (SJTC) has served as an arts and
culture catalyst, community educator, and creative hub in the Greater Saint John Community, across Southern
New Brunswick, and more recently on the international stage. Driven by our mission to support and grow the
theatre industry and the arts and culture sector in our city, in our Province, and across Atlantic Canada, we took
our mission further in 2018, by founding the Atlantic Repertory Company (ARC).
The ARC has been developed to create meaningful employment and developmental opportunities for young
theatre -makers with ties to Atlantic Canada. Our search for a permanent home for this growing educational and
professional development arm of SJTC resulted in the transfer of ownership of the Sydney Street Courthouse to
the SJTC, and five years of planning to restore this 200-year-old iconic building and transform it to become a
much needed, mid -sized theatre venue, and multi -level arts and culture hub in Uptown Saint John.
Much has evolved in this project over the last five years. To follow you will find a snapshot of our detailed vision
forth is new facility, along with the projected cost of this landmark initiative. Now that this innovative design,
blending contemporary design and historical architecture, has been approved by the City's Heritage Board and
Common Council, and our designs have even been awarded a Tier 3 Heritage Award by the City, we are ready to
move forward with the planning and preparation of the public launch of a Capital Campaign to raise the funds
required to build this new facility.
As detailed in the enclosed, the total cost of the project was estimated to be $17.9 million when the designs
were completed in 2021. However, due to increase in construction costs, and supply change demand, over the
last year, our latest estimates have increased by approximately 10%, to bring us closer to a total project cost of
between $19.5 — $20 million. So far, $7 million has been secured from various federal and provincial grants, as
well as private donations. The remaining Campaign goal is targeted to be between $12.5-13 million, of which
$11 million is in proposal to two national corporate brands as well as Infrastructure Canada. We expect to hear
on the outcome of these proposals in the coming weeks.
As such, we anticipate having approximately $17-18 million of the required $19.5-20 million project cost
secured by the fall of this year and are preparing to publicly launch the Capital Campaign at that time, breaking
ground on the next phase of construction at the same time.
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It is worth noting that over 80% of the funds secured and in proposal for this project are from sources outside
New Brunswick. Leadership support from the City of Saint John at this critical juncture will confirm that this is a
priority project for our community: strengthening our case for support; sending a positive message to potential
contributors; and ensure our public launch of this Campaign in the community is an assured success. For this
reason, it is our hope that City of Saint John and this Council will consider making an investment of $1,000,000 in
the project, pledged overt he next 3 to 5 years, to kick-off our public fundraising effort. We would like to
present this proposal to Council in a public session at your earliest convenience.
We recognize this level of support would bean exceptional step fort he City, however, pursuant tothe
conversations we have had with individual Councillors and Envision Saint John about this project over the past
few months, we believe this project is directly aligned with the strategic priorities set forth by the Common
Council (summarized below) and will directly help this Council realize its goals set forth in the Growth
Committee's Roadmap for Smart Growth. For this reason, we hope you will consider this monumental
community project worthy of this level of extraordinary investment and leadership from the Council.
IMCI 111611i1I1101M01119:t61M 91INIIA
First and foremost, we believe this project is directly in line with the Common Council's priority to grow the
population of Saint John, develop and reinforce a strong brand for Saint John, and work with partners to create
opportunities that attract and grow businesses in the uptown core.
As explained further in the attached, this project will complete the development on the City's historic King's
Square. Turning a vacant, abandoned heritage asset into a cultural destination for members of the Saint John
community, New Brunswickers, and the rest of the world to enjoy. Based on our initial business planning, once
opened in the Fall of 2024, we expect to do the following over the first 5 years of operations:
• Host over 1000 performances and special events in the new Facility in the first 5 years.
• Host between 200-300 master classes with visiting and local artists in the new Facility per year.
• Host over 100,000 visitors from across Atlantic Canada and beyond per year.
There are significant direct and in -direct economic benefits of this activity for the City of Saint John and
businesses in the uptown core and beyond. First of all, the construction project will represent a $18-20 million
injection into the local economy over the next two years. The result of this will draw tens of thousands of
visitors, locally, and from beyond Saint John, into our uptown core becoming patrons of retailers and restaurants
and creating a vibrant feel to the square. As outlined in Envision Saint John's presentation on the economic
outputs of this project, we are estimating at this project will result in:
• Over 200 jobs being created (through construction and once operations begin).
• Over $9.5 M of labour income impacts from construction.
• Over $1.2 M of annual labour income impacts from operations.
• Over $15 M GDP impact from construction.
• Over $1.5 M annual GDP impact from operations.
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In addition, the new cultural amenity in the uptown core will make the City of Saint John increasingly attractive
to young professionals seeking an urban lifestyle. With the increasing shift to remote work, Saint John has
become an increasingly attractive option for migrating professionals to consider and adding to the cultural
amenities in the uptown core will only increase our city's attractiveness to this population group; as migrating
professionals see that our city will offer the same access to arts and cultural as available in the larger urban
centre, but with a superior quality of life.
2. CREATING A VIBRANT CITY, CULTIVATING COMMUNITY PRIDE, AND BELONGING
We also believe this project is in direct alignment with Common Council's priority to create a vibrant city and
cultivate community pride by promoting and investing in beautification projects, arts, culture, and heritage. The
unique design of this facility— restoring and showcasing a designated National Historic Site of Canada, blended
with a state-of-the-art contemporary design that pays homage to the original neo-classical design of the
courthouse, will catapult the City's streetscape to a new level of architectural modernity and showcasing.
The new cultural asset will also usher in a new wave of artistic collaborations in the city and across Atlantic
Canada. Right now, there is a critical gap in the cultural infrastructure of our city for hosting mid -size theatre
productions in our uptown core. This gap will be filled by the new venue. In addition, there is a critical gap in
stable employment opportunities for theatre makers and performing arts professionals (set designers,
technicians, sound engineers, actors, writers, etc.) in New Brunswick. Discussions are already underway with the
Imperial Theatre and Theatre New Brunswick about how this new Facility could partner with them to fill that
gap, providing short-term and long-term employment opportunities for local professionals that would otherwise
need to migrate to larger city centres like Toronto and to pursue their craft.
And finally, this new facility will provide a home base and production studio for the growing educational arm of
the SJTC to continue to develop and deliver its outreach programming to schools and community groups across
New Brunswick, contributing to school curriculums and enhancing the cultural infrastructure and offerings in
communities across New Brunswick through both in -person tours of ARC and SJTC productions, as well as live -
streaming into classrooms, churches, community centres and private homes.
As you will read in the attached information about the SJTC's 30-year track record in Saint John, we believe the
Theatre Company exists to serve the people of Saint John. As such, with every performance we reserve and
distribute a number of complementary tickets through a network of community partners to children, students,
and marginalized members of our community. In recent years (prior to COVID-19 disruptions) this has included:
the Crescent Valley Tenants Association, the Saint John Learning Exchange, Big Brothers Big Sisters, Boys and
Girls Club, and AIDS Saint John. This community outreach program will only grow with the opportunities
presented by the new facility.
We also collaborate directly with specific community partners at least twice per year to put on specific
educational productions about our community's history or social issues. Past partners have included: the Saint
John Jewish Historical Museum, the SJ Free Public Library, Saint John Pride, the ALS Society, Canadian Mental
Health Association, and the Red Cross 'Beyond the Hurt (anti -bullying) program. Relative to the Courthouse
Project, the team has created a committee tasked with First Nations Consultations. Meetings with First Nations
Leaders throughout NB are ongoing as we work to find ways to include Indigenous voices in the facility.
-3-
0
Examples from this season include:
• We Were Here: developed by Artist in Residence, Clyde A. Wray. This project highlighted the lives of
leading members of the Saint John Black Community. PRUDE and the Black History Society were
instrumental in facilitating the research for this project. First performed in February of 2021, this
project was live streamed via CBC Gem, CBC Atlantic, and the SJTC digital broadcast networks. In 2022,
this project was re -broadcast directly into school classrooms throughout NB and was viewed by over
5000 students.
• D.Ramadan: highlighting aspects of the local Islamic Community in partnership with YMCA Newcomer
Connections . Originally scheduled for March 2022, this project was delayed by COVID-19 and will now
be showcased in May at the BMO Studio Theatre.
• The Normal Heart: will form the basis of our annual Pride Community Partnership which has been
ongoing since 2008. This project, which deals with the early days of the AIDS crisis, will be presented at
the BMO Studio Theatre in June in partnership with Chroma NB.
These are just a few highlights of the extraordinary benefits this project has for the City of Saint John and
alignment with the Council's outlined priorities. To give you a sense of enthusiasm and support already garnered
for this project, you can view a video we have put together to describe the project at:
https://youtu.be/9uxc7girxEU.
At this stage we believe it is vitally important that the City of Saint John publicly demonstrate that this project is
a priority for the city; by making a leadership investment and paving the way for other local philanthropic
leaders to support this ambitious community initiative. We hope you see that this monumental project,
leveraging our rich architectural heritage, to re -ignite creativity, community pride and economic vitality in our
great City and Province, especially after such a challenging two years, is worthy of this level of extraordinary
investment and leadership.
Thank you for your consideration. I look forward to the opportunity to discuss this request with the Council, in
person, at your earliest convenience.
Sincerely,
Stephen Tobias
Artistic/Executive Director
Saint John Theatre Company
cc: SJTC Board of Directors
S A I N OHN
THEATRE COMPANY
112 Princess Street • Saint John • New Brunswick • E21- 1 K4
Telephone: (506) 652-7582 • Fax: (506) 652-7585 • www.saintjohntheatrecompany.com
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