2018-08-07 Growth Committee Agenda Packet - Open SessionCity of Saint John
Growth Committee - Open Session
AGENDA
Tuesday, August 7, 2018
12:00 pm
8th Floor Boardroom, City Hall
1. Call to Order
Pages
1.1 Approval of Minutes of June 12, 2018 1 -3
1.2 Growth Targets - Mid Year Check -In 4-35
1.3 Growth Reserve Fund Update and Request 36-39
1.4 Discover Saint John Presentation
40-97
1 Powered 6y: tl &
I -Br
Growth Committee Meeting
Open Session
June 12, 2018
MINUTES - OPEN SESSION GROWTH COMMITTEE MEETING
JUNE 12, 2018 AT 1:00 P.M.
8T" FLOOR BOARDROOM, CITY HALL
Present: Mayor D. Darling
Deputy Mayor S. McAlary
Councillor G. Lowe
Councillor J. MacKenzie
Councillor B. Armstrong
Absent: Councillor R. Strowbridge
Also
Present: City Manager J. Trail
Deputy City Manager N. Jacobsen
Commissioner Growth and Community Development J. Hamilton
Deputy Commissioner Building and Inspection Services A. Poffenroth
Technical Services Engineer C. McKie)
Technical Services Engineer R. VanWart
Director Strategic Real Estate Service S. Carson
Senior Manager Real Estate B. Irving
Manager Real Estate C. Langille
Population Growth Manager D. Dobbelsteyn
Planner J. Brown
Senior Financial Analyst J. Forgie
Administrative Assistant K. Tibbits
1. Meeting Called To Order
Mayor Darling called the Growth Committee open session meeting to order.
1.1 Approval of Minutes
1.1.1 Minutes of May 1, 2018
Moved by Councillor MacKenzie, seconded by Councillor Armstrong:
RESOLVED that the minutes of May 1, 2018 be approved.
MOTION CARRIED.
1.2 Update on Roadmap for Smart Growth Municipal Properties
Mr. Irving provided an update on the status of several municipal properties that were identified
in the Roadmap for Smart Growth. Status of the identified ten properties includes:
• Development of Tucker Park and Harrigan Lake properties was abandoned
• Mecklenburg Street property delayed due to the timing of the Neighbourhood Plan and
a new school proposed for the South End
1
Growth Committee Meeting
Open Session
June 12, 2018
• Peel Plaza Project House was purchased by Cooke Aquaculture
• Jelly Bean building design is close to being complete
• Sugar Refinery site has many potential options coming out of the Neighbourhood Plan
• Three properties are currently under negotiation including, Canterbury/Grannan parking
garage; the Canterbury/Princess lot; and Boars Head property
There have been reasonable sales proceeds from these activities but the real upside is the tax
base growth from the investments.
Moved by Councillor MacKenzie, seconded by Councillor Armstrong:
RESOLVED that item 1.2 Update on the Roadmap for Smart Growth Municipal Properties, be
received for information.
MOTION CARRIED.
1.3 Growth and Community Development Updates
1.3.1 Vacant and Dangerous Building Program
Referring to the submitted report, Ms. VanWart provided an update on the Vacant and
Dangerous Building Program. Eighty cases were resolved in 2017 including the
repair/reoccupation of 40 buildings and another 40 buildings being demolished by the property
owners and/or the City.
The focus area of the program will shift in 2018 from the South End to the North End of the
City, specifically the Old North End. This area is challenged with many vacant buildings which
affects quality of life for residents and negatively impacts the property value. The City will work
with property owners to gain voluntary compliance. Thirty properties have been included in
the defined action plan and inspections will be conducted to assess their condition. Once
completed, buildings will be prioritized for further enforcement action. Hazardous, high
priority buildings are being targeted. The 2018 target is 75 resolved cases; year to date cases
closed is 24.
Responding to a question, Ms. Poffenroth noted that the new legislation is effective but the
process can be lengthy, specifically as it relates to entry provisions. Provisions for emergency
situations are very effective, as is the ability to recover costs.
Responding to a question, Ms. VanWart noted that even though the focus of the program is
shifting to the North End, there are key properties in the South End that will remain an area of
focus.
Moved by Councillor Armstrong, seconded by Councillor MacKenzie:
RESOLVED that the submitted report regarding the Vacant and Dangerous Building Program, be
received for information.
MOTION CARRIED.
1.3.2 Enhanced Community Standards Program
Mr. McKie) provided an update on the Enhanced Community Standards program and
commented on next steps. Since introduction of the pilot program there have been significant
improvements of unsightly properties throughout the City, including 82 resolved unsightly
premises cases in 2017.
There have been 37 resolved cases to date in 2018, with a target of 50 resolved cases by year
end. Next steps for the Enhanced Community Standards program will focus on three areas,
2
Growth Committee Meeting
Open Session
June 12, 2018
including the Neighbourhood Enhancement Program with a focus on investment and
beautification on St. James Street; a Mobile Sign Enforcement Pilot Project; and a continued
focus on unsightly premises but with a reduced service level for the remainder of 2018.
Responding to a comment, Mr. Trail noted that these initiatives re-establish an acceptable
standard in the community.
Moved by Councillor MacKenzie, seconded by Councillor Armstrong:
RESOLVED that the submitted report regarding the Enhanced Community Standards program,
be received for information.
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1.3.3 Neighbourhood Plan: Engagement
Ms. Brown commented on the City's engagement efforts for the neighbourhood plan, now in
the public feedback period. Staff has engaged with numerous stakeholders through social
media posts, the Taking Shape SJ platform, and a storefront in the City market to build
awareness of the plan. The feedback has been overwhelmingly positive and very supportive of
the overall direction. The necessary municipal plan and zoning bylaw amendments are
currently be drafted.
A stakeholder summit is scheduled for June 21St which creates an opportunity for stakeholders
and the City to build partnerships to accomplish the actions laid out in the plan. It will result in
a more robust implementation strategy, and identify leads and partners. The plan contains a
list of short-term capital projects which are pivotal to the success of the plan and will bring
catalytic positive change to the Central peninsula. Other levels of government are showing an
interest in investing in the central peninsula.
Moved by Councillor Lowe, seconded by Councillor Armstrong:
RESOLVED that the verbal update on the engagement process for the Neighbourhood Plan, be
received for information.
MOTION CARRIED.
Adjournment
Moved by Councillor Lowe, seconded by Councillor Armstrong:
RESOLVED that the open session meeting of the Growth Committee be adjourned.
MOTION CARRIED.
The open session meeting of the Growth Committee held on June 12, 2018 was adjourned at
2:25 p.m.
Recording Secretary
9
GROWTH COMMITTEE REPORT
M&C No.
# found on Sharepoint
Report Date
July 30, 2018
Meeting Date
August 07, 2018
Service Area
Growth and Community
Development Services
His Worship Mayor Don Darling and Members of the Growth Committee
SUBJECT. Mid -Term Update on 2018 Growth Work Plan and Targets
OPEN OR CLOSED SESSION
This matter is to be discussed in open session of Common Council.
AUTHORIZATION
Primary Author
Commissioner/Dept. HeadCity
Manager
Phil Ouellette
Jacqueline Hamilton
Jeff Trail
Staff recommend that Growth Committee receive and file this report and submit
it to Common Council as an information item.
EXECUTIVE SUMMARY
This report intends to provide the Growth Committee and Common Council with
a mid-term update on the progress of the 2018 growth work plan and the
corresponding growth targets. After the creation of the Growth Committee, and
the subsequent adoption of the Roadmap for Smart Growth, the Population
Growth Framework, the creation of Develop SJ and new focus of Enterprise Saint
John, the City of Saint John is strategically equipped to deliver new growth
outcomes for the community in the areas of employment, tax base and
population. This reinvigorated focus on growth is a key feature of the 2016-2020
Council Priorities and remains a key priority across service areas of the City Saint
John, as is illustrated in Saint John's 2018 corporate work plan.
The Roadmap for Smart Growth established a new culture of clarifying the City
of Saint John's key objectives related to the growth -related efforts and
investments, which seek to achieve new outcomes in the area of population,
employment and tax base. In turn, Common Council upholds these outcomes
and clarifies expectations by submitting annual mandate letters to the City's
economic development agencies and by adopting strategic action plans.
Il
-2-
A 2018 growth work plan update table is attached to this report for a detailed
overview of progress, while the attached Power Point presentation provides a
strong overview of key features of growth -related efforts from January 1St, 2018
to June 30t", 2018 within the City of Saint John. In addition, this report includes
supportive attachments, including: a map of permits issues over the first two
quarters of 2018 prepared by GIS; a briefing document from Enterprise Saint
John on the new Foreign Trade Zone Point; a quarterly workforce statistics
updated prepared by Post -Secondary Education, Training and Labour
(Government of New Brunswick) and Enterprise Saint John.
PREVIOUS RESOLUTION
Saint John Common Council adopted the Roadmap for Smart Growth in March
2017.
Saint John Common Council adopted the Population Growth Framework in
February 2018.
Saint John Common Council received the 2018 growth work plan in February
2018.
Saint John Common Council received a preliminary draft of the Neighborhood
Plan for the Central Peninsula in May 2018.
STRATEGIC ALIGNMENT
Common Council has adopted a new set of Council Priorities: 2016-2020 in early
November 2016, and under the heading of "Growth and Prosperity," the
following is stated: "Saint John is recognized by residents and businesses as a
positive and supportive city. We grow in a smart way and attract talent,
innovation and opportunities so all people can thrive." In addition, Council
adopted key performance indicators to evaluate its ability to Grow SJ, including,
among others: "Building permit value," "Change in tax base assessment within
the City," "Change in population."
SERVICE AND FINANCIAL OUTCOMES
5
-3 -
The intended outcomes of the City of Saint John's growth -related efforts and
investments are to achieve new levels of employment, population and tax base
growth.
INPUT FROM OTHER SERVICE AREAS AND STAKEHOLDERS
This report was assembled with the support of various colleagues from the
Growth and Community Development Services, GIS, Finance and Administrative
Services, City Manager's Office, Enterprise Saint John, Develop SJ, Opportunities
New Brunswick, YMCA Saint John, Saint John Multicultural and Newcomer
Resource Centre, and the Saint John Local Immigration Partnership. This report
was also supported by Frank Fang, who is a MBA student at University of New
Brunswick Saint John who is completing an internship with Growth and
Community Development Services.
ATTACHMENTS
2018 Mid -Year Growth Update Power Point
2018 Mid -Year Growth Update Table
Foreign Trade Zone Briefing Document
Second Quarter Work Force Statistics
2018 Building Permits January 1 to June 30
X
ii r
rowth Work Plan
id -Year Update
J J10, �
August Th, 2018
City of Saint John
7
2018 Growth Work Plan
2018City o(SaintJohn Growth Work Pion: Mfd year Updnl-
Mid-Year Update: 2018 City of Saint John Growth Work Plan
August 26L2
i
2019 Proj@q
9
Who
Strategy
Population Growth
1-4
City
Roadmap
Finalize Population Growth Plan (1113r Active
2014
#14, #15, #16)
5
City
Population
Launch Newcomer Guide (#11) Active
Fall 2018
Framework
6
City
Population
Love your City Campaign (#12) Active
2019
Framework
7
City
Population
Host welcome ceremonies for newcomers Active
2019
Framework
(#13)
8
City
Population
Dollars -and -cents ease for living in City Active
2018
Framework
(03)
9
City
Population
Conduct research on living in SJ (#18) Active
2019
Framework
10
City
Neighbor
Evaluate and recommend options Foran Pending
2019
hood Plan
arts & culture frameworkto link with
neighbourhood revitalization
11
City/
Population
Newcomer success stories (#21) Activa
Inventoryof stories collected, requestfor
YMCA
Framework
Growth Reserve support, and distribution
expected by 2018 year-end
12
SJMNRC
Population
Enhanced process/presentationto Activa
Fall 2018
Framework
ExploratoryVisita(#2)
13
PETL
Population
Promote AIPPto employers (#5) Active
Fall 2018
Framework
n
2018 Growth Work Plan
I
2018 City a(Saint John Growth Work Pion: lurid Year Updair
neighbourhood revitalization
11 City/
Mid -Year Update: 2018 City of Saint John
Growth Work Plan
Activa Inventaryof stories collected, raquestfor
YMCA
Framework
Auguax 2D18
Growth Reserve supportr and distribution
expected by 2018 year-end
Population Growth
Population
Enhanced process/presentationto
1-4
City
Roadmap
Finalize Population Growth Plan W -3r
Active
2019
Population
Promote AIPP to employers (#5)
Active Fall 2018
#14, #15, #16)
Framework
5
City
Population
Launch Newcomer Guide (#11)
Active
Fall 2018
Framework
6
City
Population
Love your City Campaign (#12)
Active
2019
Framework
7
City
Population
Host welcome ceremonies for newcomers
Active
2019
Framework
(#13)
$
City
Population
Dollars -and -cents case for living in City
Active
201$
Framework
(03)
9
City
Population
Conduct research on living in SJ (#16)
Active
2019
Framework
10
City
Neighbor-
Evaluate and recommend options Foran
Pending
2019
hood Plan
arts & culture frameworkto link with
E
44 action items
% targets
10 partners
6 strategies
neighbourhood revitalization
11 City/
Population
Newco mar success stories (021)
Activa Inventaryof stories collected, raquestfor
YMCA
Framework
Growth Reserve supportr and distribution
expected by 2018 year-end
12 SJMNRC
Population
Enhanced process/presentationto
Activa Fall 2018
Framework
Exploratory Visits(#2)
13 PETL
Population
Promote AIPP to employers (#5)
Active Fall 2018
Framework
E
44 action items
% targets
10 partners
6 strategies
2018 Growth Work Plan
2018 City a(Saint John Growth Work Pion: lurid Year Updair
Mid -Year Update: 2018 City of Saint John
Growth Work Plan
Auguax 2D18
Population Growth
1-4
City
Roadmap
Finalize Population Growth Plan W -3r
Active
2019
#14, #15, #16)
5
City
Population
Launch Newcomer Guide (#11)
Active
Fall 2018
Framework
6
City
Population
Love your City Campaign (#12)
Active
2019
Framework
7
City
Population
Host welcome ceremonies for newcomers
Active
2019
Framework
(#13)
$
City
Population
Dollars -and -cents case for living in City
Active
201$
Framework
(03)
9
City
Population
Conduct research on living in SJ (#16)
Active
2019
Framework
10
City
Neighbor-
Evaluate and recommend options Foran
Pending
2019
hood Plan
arts & culture frameworkto link with
neighbourhood revitalization
11
City/
Population
Newcomer success stories (021)
Activa
Inventaryof stories collected, request for
YMCA
Framework
Growth Reserve supportr and distribution
expected by 2018 year-end
12
SJMNRC
Population
Enhanced process/presentationto
Activa
Fall 2018
Framework
Exploratory Visits(#2)
13
PETL
Population
Promote AIPP to employers (#5)
Active
Fall 2018
Framework
10
oadmap for Smart Growth
The Roadmapfor Smart
We are here v
r
11
Smart Growth
12
75% Completed
3 large projects
remaining:
1. SJ LIP T
2. Value Proposition
3. Long -Term
Economic
Targeting
Population Growth
.� OF SAINT
W POPULATION GROWTH FRAMEWORK
r
13
30 action items
50% active
� Population Growth
FMM rd" -i L I ITI Lpow i ii I If,
=- •Toronto recruitment mission
i
•New multicultural festival �
• Cultural sensitivity training for City employees
• The YMCA has served over 1000 newcomers
to
Y s
date in 2018
_J �
They have welcomed 53 government assisted
refugees; only 50% are from Syria.
14
Employment Growth
_enterprise
H
SAINT JOHN
L
15
r
Employment Growth
_enterprise
H
SAINT JOHN
L
15
Employment Growth
r A I&AI01L.'a ] L
Foreign Trade Zone Point j�
w. 1,525 people received training to support
entrepreneurship in the community
Y s
Employment Announcements
— Air Canada (227)
— Nordia (140)
— TD Insurance (250)
— Wyndham (100)
— S & P Data (450)
16
%a
I,
AP
A
1 1 r 1�
1 F
61
Ir
Tax Base Growth
l� ' IIE#jl it 71 _
ELOP-
JOHN
A p
Tax Base Growth
11-
�' llElll�i11f1
* on 0
NNINU BUILtld NG a N%'I:x AS7 rel_'(- Tt K I Val I ifE t Sh
OPve 'kpU % [ SOI IN
V 18
.r
Y s
Tax Base Growth
19
Tax Base Growth
1W ro I & AT -d it
•Spruce Lake Barge Facility inaugural load
� • Vacant Property Match Program
• Vacant and Dangerous Buildings/Community Standard!
• Preliminary draft of Neighborhood Plan
• Large projects: � UJI
;; — K-8 School - � �Ji A
,
—Museum � f
—The Crossing /Highway 1 interchange
.S
Casino
Y s
20
Broader Economic Indicators
�v a mom A I'm Nyd h � aw m rff A L
•Saint John's CPI increased by 2.2% since June 2017.
w• Saint John CMA showed a gentle upward trend in
r population, labor force, and employment growth
from April 2018 to June 2018.
• Unemployment rate keeps trending down since
2016/17 and remains lowest in NB. It dropped from
�, _6.6% (Feb.) to 6.2% (June) in 2018.
More than 1,800 job vacancies in Saint John -St.
Stephen, Q1 2018.
• As of June 15th, there were more than 500 job ads
online for positions in Saint John.
21
2018 Growth Targets
Ta
rge
,"
$75 million tax base increase
PlanSJ Geographic Targets
- 95% development in PDA
- 85% development in Intensification areas
Permit Turnaround Time
- Tier 1— 5 business days
- Tier 2 — 10 business days
- Tier 3 — 20 business days
Vacant and Dangerous Buildings Program
- 75 resolved cases
Community Standards Program
- 25 resolved cases
Development Incentive Program
- $150,000 of leveraged facade upgrades / 20 projects
Heritage Development Grant
- Pay out minimum of 95% of grant budget by Nov. 30
25 new start-ups (supported by ESJ)
845 new and retained jobs (supported by ESJ) 22
2018Targets
Target Mid-Year su
$75 million tax base increase 41 active projects / $250 million in tax base growth
PlanSJ Geographic Targets
- 95% development in PDA
- 85% development in Intensification areas
Permit Turnaround Time
- Tier 1— 5 business days
- Tier 2 — 10 business days
- Tier 3 — 20 business days
Vacant and Dangerous Buildings Program
- 75 resolved cases
Community Standards Program
- 25 resolved cases
- 94% in
PDA
-68%
Tier 1 -
3.9
Tier 2 -
8.0
Tier 3 -
9.7
34 total
closed cases
23 repaired/reoccupied (11 demolitions)
70 total resolved cases
Issued 9 Notices to Comply
Development Incentive Program 11 conditionally approved projects
- $150,000 of leveraged facade upgrades / 20 projects $232,545 estimated leveraged investment
Heritage Development Grant 27 conditionally approved projects
- Pay out minimum of 95% of grant budget by Nov. 30 $273,164 estimated leveraged investment
25 new start-ups (supported by ESJ) 14 start-ups
845 new and retained jobs (supported by ESJ) 267 hired
23 917 announced jobs
2018 City of Saint John Growth Work Plan: Mid -Year Update
Mid -Year Update: 2018 City of Saint John Growth Work Plan
August 2018
2018 Projects
_ =-
MENUMW
Population Growth
1-4 City Roadmap Finalize Population Growth Plan (#13, Active
#14, #15, #16)
5
City
Population
Launch Newcomer Guide (#11)
Active
Framework
6
City
Population
Love your City Campaign (#12)
Active
Framework
7
City
Population
Host welcome ceremonies for newcomers
Active
Framework
(#13)
8
City
Population
Dollars -and -cents case for living in City
Active
Framework
(#3)
9
City
Population
Conduct research on living in SJ (#16)
Active
Framework
10
City
Neighbor-
Evaluate and recommend options for an
Pending
hood Plan
arts & culture framework to link with
neighbourhood revitalization
11
City/
Population
Newcomer success stories (#21)
Active
YMCA
Framework
12 SJMNRC Population
Framework
13 PETL Population
Framework
Enhanced process/presentation to
Exploratory Visits (#2)
Promote AIPP to employers (#5)
24
Active
Active
2019
Fall 2018
2019
2019
2018
2019
2019
1
Inventory of stories collected, request for
Growth Reserve support, and distribution
expected by 2018 year-end
Fall 2018
Fall 2018
2018 City of Saint John Growth Work Plan: Mid -Year Update
2
14
Uptown
Population
Increase apartment tours of Uptown
Completed
May 2018
SJ
Framework
(#14)
15
SJMNRC
Population
Host new Multicultural Festival in SJ (#15)
Completed
May 2018
Framework
16
ESJ
Population
International Business Relocation
Active
2019
Framework
Program (#6)
17
PETL
Population
Recruitment Mission (#7)
Completed
April 2018
Framework
18
ESJ
Population
Predictive model on local job needs (#22)
Active
Fall 2018
Framework
19
Chamber
Population
Student mixer program (#23)
Active
Fall 2018
Framework
20-
YMCA
Population
Launch Youth Retention Task Force &
Active
Fall 2018
21
Framework
Youth on-ramp program (#24, #26)
22
PETL
Population
Hiring fair enhancements (#25)
Active
Fall 2018
Framework
23
SJLIP
Population
Profile most successful immigrants (#4)
Active
2019
Framework
Tax Base Growth
24
City
Roadmap
Finalize Neighborhood Plan (#50)
Active
December 2018
25
City
Roadmap
Water Rate Analysis on Vacant Properties
Active
September 2018
(#45)
26
City
Roadmap
Vacant property and lot matching
Completed
July 2018
program (#49)
25
2018 City of Saint John Growth Work Plan: Mid -Year Update
27 City
28 City
29 Develop
Si
30 City
31 City
32 City
33 City
34 City
35 Develop
SJ/City
36- Develop
40 SJ/City
3
Roadmap
Industrial raw water to the eastside (#52)
Active
December 2018
Roadmap
Vacant Building Fee -for -Service Program
Active
Initial scoping completed by 2018 year -
(#51)
end
Other
Development Signage Policy
Active
Fall 2018
Neighbor-
Support the development of the new
Active
2019
hood Plan
South End School
Neighbor-
Urban Design Bylaw, Zoning By-law &
Active
Will be integrated into package to Council
hood Plan
PlanSJ amendments to support enhanced
on final draft of Neighborhood Plan
investment and development in central
peninsula
Neighbor-
Implementation of the Noise Framework
Active
Fall 2018
hood Plan
(Phase 1)
Neighbor-
Rewrite of the Heritage By-law to support
Active
December 2018
hood Plan
new era of heritage investment and
ownership
Neighbor-
Launch of the Neighbourhood
Active
Fall 2018
hood Plan
Improvement Program (Targeting
strategic areas of urban blight)
Neighbor-
Support the development of the new
Active
2019
hood Plan
museum project
Roadmap
Pursue properties: Lantic Sugar, 90-102
Complete
All sites have been reviewed and pursued,
Mecklenberg, 45 Boars Head,
and there is continued effort towards
Grannan/Canterbury (#42, #43, #46, #47,
those that remain a priority
#48)
26
2018 City of Saint John Growth Work Plan: Mid -Year Update
DevelopSJ 2018 Targets $75 million tax base increase (supported Active
by DevelopSJ)
City 2018 Targets PIanSJ Geographic Targets Active
95% development in PDA
85% development in intensification areas
City 2018 Targets Permit Turnaround Time Active
- Tier 1— 5 business days
- Tier 2 — 10 business days
- Tier 3 — 20 business days
City 2018 Targets Vacant and Dangerous Buildings Program Active
- 75 resolved cases
City 2018 Targets Community Standards Program Active
- 25 resolved cases
City 2018 Targets Development Incentive Program Active
- $150,000 of leveraged facade upgrades
- Approve 20 projects
City 2018 Targets Heritage Grant Active
- Pay out minimum of 95% of grant
budget by Nov. 30
27
0
Driving development of 41 current active
projects representing over a quarter of a
billion dollars in tax base growth.
- 94% in PDA
- 68% in intensification
Tier 1 - 3.9
Tier 2 - 8.0
Tier 3 - 9.7
34 total closed cases
23 repaired/reoccupied
11 demolitions
70 total resolved cases
Issued 9 Notices to Comply
Conducted 4 unsightly cleanups
Beautification Program 2018
11 conditionally approved projects
$34,229 conditionally approved grants
$232,545 estimated leveraged
investment
27 grant applications
$75,175, conditionally approved grants
$273,164 estimated leveraged
investment
2018 City of Saint John Growth Work Plan: Mid -Year Update
Employment Growth
ESJ
2018 Targets
25 new start-ups (supported by ESJ)
Active
ESJ
2018 Targets
845 new and retained jobs (supported by
Active
Phase 3
— Integrated delivery model
ESJ)
Phase 4
— Change Plan/Monitoring (April
2019)
Process Improvements
Phase 1—
41 City/
Roadmap
Strategic Marketing Enhancements (Value
Active
Agency
Proposition) (#6, #7)
42 City/
Roadmap
5-10 Year Economic Plan (#10)
Active
Agency
43 ESJ/City
Other
Smart Cities Journey
Completed
44 City
Neighbor-
Capital Investment Strategy for
Active
hood Plan
Neighbourhood Plan
5
YTD — 14 start-ups
267 hired
917 announced jobs
Phase 1—
Creating Unified Vision (August
2018)
Phase 2
— Defining elements of brand
(October
2018)
Phase 3
— Integrated delivery model
(January 2019)
Phase 4
— Change Plan/Monitoring (April
2019)
Phase 1—
Oct. 2018
Phase 2
— 2019
May 2018
Sept. 2018
FTZ+
FOREIGN
TRADE ZONE
Saint John, New Brunswick
.G enterprls
SAINT 101IN
WHAT IS A FOREIGN
TRADE ZONE (FTZ)
POINT?
A Foreign Trade Zone Point (FTZ Point) refers
to a strategic location within Canada for
international trade.
An FTZ Task Force, comprised of representatives
from Municipal and Provincial Governments and
several Federal departments, will serve as a
behind -the -scenes facilitator for ESJ - with the
goal of improving access to existing programs,
and promoting Canada's foreign trade zone
advantage.
WHAT IS THE FUNCTION OF
.AN FTZ POINT?
The Government of Canada has developed several
assistance programs to reduce the burden of tariffs,
excise duties and taxes in the import and export of
goods in the manufacturing sector. They are:
• Duties Relief Program
Drawback Program
Export Distribution Centre Program
Custom Bonded Warehouse Program
• Exporters of Processing Services Program
--------------------------
Enterprise Saint John
40 King Street, Saint John, New Brunswick E2L 1G3
506 658 2877 • info Centerprisesi.com
SAINT JOHN,
NEW BRUNSWICK
is the 10th FTZ Point in Canada and
Enterprise Saint John (ESJ) has been
designated as a single -point of access to
information and facilitation services with
respect to Government of Canada FTZ policies
and programs
---------------- ------
An FTZ Point is another tool our
business community can
where we are now and where we want
. be. exciting development
businesses should be aware of.
David Dupii$ea, CEO, The Chamber
THE PURPOSE OF THE FTZ
POINT IS TO:
• Simplify the application process to access
Canada's FTZ programs
• Eliminate certain fees
• Introduce service standards for application
processing times
• Enhance delivery of FTZ-type programs by
having a "single window" for access
„A; 9 +�►
FTZ+
FOREIGN
TRADE ZONE
Saint John. Now Brunswick
WHAT ARE THE BENEFITS
OF AN FTZ POINT?
Businesses can benefit from using an FTZZ_ Point
in the following ways
Reduced paper burden
Improved cash flow
Reduced operating expenses
• Increased international competitiveness
Productivity -enhancing advanced machinery
and equipment purchases made more
affordable
. Simplified tariff structure
No need to apply for duties relief and
drawback (refund) by manufacturers
Reduced overall tariff compliance cost and
administrative burden
Duty-free manufacturing and continued
preferential market access under the North
American Free Trade Agreement (NAFTA)
W1
WHY SAINT JOHN?
The Greater Saint John region is recognized as
one of Canada's strategic locations for
International trade. It is home to:
* The third largest port by volume in Canada
* An advanced multi -modal transportation
infrastructure
* Available land in its industrial parks (for new
warehousing and manufacturing facilities)
An existing industrial base boasting an
advanced supply chain
ic Our city's great connections -
including Port Saint John -
rno-ke our region a natural fit for the
developnient of a trade cluster. The
IFF"TZ point desigriai,ion will make it
easier than ever to engage, with
international businesses, and to
re ch i rite, vr6afiona I inarkets.
Jim Quinn
CEO, Port Saint John
Enterprise Saint John is
pleased to be the facilitatior
agency for our region's FTZ point.
it complements our economic
development and investment
attraction responsibilities in a very
persuasive way - allowing us to
extend our reach in the global
business community.
Ron Gaudet
t C'E0, Enterprise Saint John
----------------
Contact Enterprise Saint John
for more information:
506 658 287 7
------
infoCwenterprisesj,com < -
------------- ---------------------------------------- ------
Quarterly Workforce Statistics Overview of
Greater Saint John Area
Labour Force Survey
Labour Force Characteristics/ Working -Age Population (15+)
Saint John CMA, Q2 2018 (Three -Month Moving Averages, Seasonal
enterprise
SAINT JOHN
Population
105,900
106,000
106,000
Labour force
64,400
64,700
65,700
Employment
60,200
60,400
61,600
Unemployment
41200
4,300
4,100
Unemployment rate
6.5%
6.6%
6.2%
Participation rate
60.8%
61.0%
62.0%
Employment rate
56.8%
57.0%
58.1%
Employment in the Saint John CMA - Adjusted for Seasonality
70,000 --------------------
65,000 _-_- -- - ---------------------------------------
60,000 - - - -
55,000 ------------------------------------------- ----------------------------------
50,000
Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Age Distribution of Each Labour Force Status Category, Saint John CMA,
Q2 2018 - Unadjusted for Seasonality
Employed
Unemployed
Not in the Labour Force ir
■ 15 to 24 years ■ 25 to 54 years ■ 55 to 64 years
65 years and over
31
Page 1 of 4
Quarterly Workforce Statistics Overview of
Greater Saint John Area
NBjobs.ca Job Ad Data'
„enterprise
SAINT JOHN
• There were 1,884 new online job ads posted for positions in the Saint John CMA throughout Q2 2018 (April -June),
with the vast majority of these job ads being for positions in the city of Saint John (92%). During the same quarter
of the previous year there were 1,577 online job ads posted.
Employers That Posted the Most Ads for Positions in the Saint John CMA (Q2 2018):
Horizon Health
Irving Oil
J.D. Irving, Limited
Shannex Health Care
SOBEYS INC.
Wyndham Worldwide Canada Inc.
BELL
Wyndham Worldwide
Toronto -Dominion Bank
Toronto -Dominion Bank
Scotiabank
City of Saint John
S&P Data
UNB
GNB + Crown Corporations
Hilton Worldwide
Cooke Aquaculture Inc.
RBC
Chandler Hall
Xerox Corporation
Walmart
Anglophone South School District
WorkSafeNB/Travail Securitaire NB
Occupations That Appeared The Most in Online Job Ads for Positions in the Saint John CMA (Q2 2018):
Registered nurses and registered psychiatric nurses
Retail salespersons
Other customer & information services representatives
Financial sales/customer representatives & brokers*
Sales & account representatives - wholesale trade (non-
technical)
Retail sales supervisors
Food counter attendants, kitchen helpers and related
User support technicians
Financial auditors and accountants
Transport truck drivers
Cashiers
Licensed practical nurses
Nurse aides, orderlies and patient service associates
Information systems analysts and consultants
Social and community service workers
Other repairers and servicers
General office support workers
Supervisors, finance and insurance office workers
Advertising, marketing and public relations managers
Professional occupations in business management consulting
Insurance, real estate and financial brokerage managers
Food service supervisors
Light duty cleaners
Accounting technicians and bookkeepers
Business development officers and marketing researchers
and consultants
Executive assistants
1 While a process is in place for filtering out duplicate ads, it is likely that roughly 10% to 20% of the total ad count may represent
duplicate ads. 32
Page 2 of 4
Quarterly Workforce Statistics Overview of
Greater Saint John Area
528
„enterprise
SAINT_ JOHN
Occupational Groups with the Highest Number of Job Ads in NB: Q2 2018
Sales & service Business, finance & Health Trades, transport & Natural & applied Other
administration equipment operators sciences
Job Vacancy and Wage Survey2
Note: Job Vacancy and Wage Statistics for any given quarter are not released until approximately three months after the quarter concludes; therefore,
Q1 statistics are not released until after Q2, Q2 statistics after Q3, etc.
Job Vacancies in the Southwest Economic Region by Occupational Group, Q12018 (Unadjusted for Seasonality)
Management
35
Business, finance & administration
110
Natural & applied sciences
135
Health
75
Sales & service
495
Trades, transport & equipment operators
150
Manufacturing & utilities
245
All other occupations'
560
Total
1,805
Map of Saint John Census Metropolitan Area (CMA)
AL R npm
LAO
K�'FUFstfie�tl
tenM1en
W
Map of Southwest [Saint John -St. Stephen] Economic Region (ER)
z Religious organizations, private households, federal, provincial and territorial administrations as well as international and other extra -territorial
public administrations are excluded from the Job Vacancy and Wage Survey.
3 Due to suppression relating to confidentiality and/or data quality, job vacancy statistics were not available for all ten broad occupational groups:
vacancies for positions in an occupational group not listed in the above table, including "natural resources, agriculture & related production", "art,
culture, recreation & sport', "education, law and social, community & government" and unclassified occupations, are captured in the "all other
occupations" category. 33
Page 3 of 4
Quarterly Workforce Statistics Overview of
Greater Saint John Area
Online Job Postings - "Snapshots in Time" (www.NBlobs.ca)
April 20,_2018
Saint John (610)
Rothesay (18)
Grand Bay -Westfield (1)
Skill types:
Sales, Services (228)
Business, Finance, Admin (120)
Engineers, Architects, IT, Natural Science (64)
Management (56)
Trades, Transport, Construction (54)
Health (52)
Social, Legal, Education, Gov't (33)
Arts, Culture, Recreation, Sports (10)
Processing, Manufacturing, Utilities (9)
Farming, Fishing, Natural Resources (3)
May_ 7, 2018
Saint John (563)
Rothesay (15)
Grand Bay -Westfield (6)
Skill types:
Sales, Services (196)
Business, Finance, Admin (118)
Health (66)
Engineers, Architects, IT, Natural Science (56)
Trades, Transport, Construction (54)
Management (45)
Social, Legal, Education, Gov't (34)
Processing, Manufacturing, Utilities (12)
Arts, Culture, Recreation, Sports (2)
Farming, Fishing, Natural Resources (1)
*please note: the number of job postings may not be equal to the available number of vacancies
Wenterprise
SAINT JOHN
June 15, 2018
Saint John (517)
Quispamsis (21)
Rothesay(9)
Grand Bay -Westfield (2)
Skill types:
Sales, Services (174)
Business, Finance, Admin (95)
Trades, Transport, Construction (78)
Health (66)
Management (53)
Engineers, Architects, IT, Natural Science (44)
Social, Legal, Education, Gov't (28)
Processing, Manufacturing, Utilities (9)
Arts, Culture, Recreation, Sports (3)
Farming, Fishing, Natural Resources (3)
For more information please contact
Julia Udalych`
Workforce Attraction and Retention Officer
judalych@enterprisesj.com
Tel.: 1 (506) 650 2919
www.enterprisesj.com
34
Page 4 of 4
SAINT JOHN
2018 Building Permits
January 1 to June 30
e O
O
Q O S
J, O �� y
0 O 0� 0l0 y'
0 0
0 0 T
O CY O 0
0 p 0 { I.X. 0
O
O �� O Q� O O 8 O O f
0 D CPO l
o p 00 r f
� ;
0 000(6 O'i
�Op
Q � �f
Yl, 0�
8 p Q�
O 0 0 `
8D o
o 0
Outside PDA
6%
Suburban tabl Areas
Intensification i DA
Outside PDA Areas 26 Suburban
11% 9% Intensification
Areas
Urban 52%
Intensification
Areas Urban
Stable Areas 29% Intensification
in PDA Areas
16%
51%
$51,462,484 in Total Value
356 Permits Issued
35
Primary Development Area
Intensification Areas
IT I
GROWTH COMMITTEE REPORT
M&C No.
# found on Sharepoint
Report Date
July 31, 2018
Meeting Date
August 07, 2018
Service Area
Growth and Community
Development Services
His Worship Mayor Don Darling and Members of the Growth Committee
SUBJECT: Growth Reserve Fund Update and Request
OPEN OR CLOSED SESSION
This matter is to be discussed in open session of Common Council.
AUTHORIZATION
Primary Author
Commissioner/Dept. Head
City Manager
Phil Ouellette
Kevin Fudge/Jacqueline
Hamilton
Jeff Trail
RECOMMENDATION
Staff recommend that Growth Committee adopt the following resolution for
Common Council's consideration:
Common Council authorizes the transfer of up to a maximum of $200,000
from the Growth Reserve Fund towards Growth and Community
Development Services to support the pursuit of growth -related activities.
EXECUTIVE SUMMARY
Since the adoption of the Roadmap for Smart Growth in March 2017, specific
allocations of funding, adopted by resolution of Council, have occurred to
earmark funding towards particular outcomes associated with the City's growth
efforts. Council received a staff report and adopted a corresponding resolution in
December 2017 which established a permanent reserve fund. This permanent
reserve fund is governed by provincial legislation, which requires Common
Council to explicitly grant authority to withdraw from any reserve.
This report identifies a proposed strategy to allocate a portion of the remaining
funding found with the Growth Reserve Fund, in order to support key growth -
related deliverables for the Saint John community during the remainder of 2018.
On December 11th, 2017, Common Council adopted the following resolution:
"Direct the City Manager to establish a permanent growth reserve fund;
36
-2 -
Council authorizes the transfer of $183,000 to the newly created growth
reserve fund, which is the projected allocated and unallocated surplus of
the 2017 growth reserve budget."
STRATEGIC ALIGNMENT
Common Council has adopted a new set of Council Priorities: 2016-2020 in early
November 2016, and under the heading of "Growth and Prosperity," the
following is stated: "Saint John is recognized by residents and businesses as a
positive and supportive city. We grow in a smart way and attract talent,
innovation and opportunities so all people can thrive." In addition, Council
adopted key performance indicators to evaluate its ability to Grow SJ, including,
among others: "Building permit value," "Change in tax base assessment within
the City," "Change in population." Finally, Saint John Common Council adopted
the Roadmap for Smart Growth on Monday March 27th, 2017.
REPORT
As indicated in the 2017 year-end Roadmap for Smart Growth report, the 2018
growth work plan, the Population Growth Framework, the draft Neighborhood
Plan for the Central Peninsula as well as the 2018 mid -year report, the City of
Saint John along with its agencies, partners, federal and provincial colleagues,
are achieving important momentum and initial community outcomes as a result
of a more intentional and strategic commitment towards growth.
As of July 30th, 2018, the Growth Reserve Fund has a total of $533,000 in
remaining funding, and the purpose of this report is to allocate $200,000 from
this remaining funding to maximize the ability to achieve desires outcomes
originating from the key growth -strategies, or currently in the process of being
adopted strategies, by Common Council.
Growth Reserve Funding: Prioritv Allocations
Staff are recommending that Common Council adopt a resolution to allocate
$200,000 from the Growth Reserve for the pursuit of key growth projects,
including Communicating Growth and Value Proposition, Tax Base Growth and
Population Growth.
Communicating Growth and Value Proposition
Since March 2017, the City has progressed through the scoping, stakeholder
input and value proposition analysis of the value proposition initiative. The next
37
am
phases of the project include the creation of a unified vision, substantiating
community brand, development of an integrated delivery model for the
marketing of our community, and finally, implementation and monitoring. These
phases are scheduled to be completed by April 2019, which will then require the
City to implement the recommendations of the exercise.
Tax Base Growth
Staff are recommending the allocation of Growth Reserve Funding towards the
continued expedited strategy towards the Vacant and Dangerous Building
Program for the remainder of 2018. This program has played an important role
in the delivery of the Roadmap for Smart Growth, the objectives of tax base
growth, and this added funding will support the City in achieving new levels of
resolved cases under these two programs. The funding from the Growth Reserve
will also support an added 2018 investment into the Beautification Grant (from
the Urban Development Incentive Pilot Program) as well as the Heritage Grant,
which are both expected to deplete their available funding for 2018 within the
coming months, and the intention is to support a variety of projects that are
currently in the queue and leverage private investment into home renovations.
Finally, with the projected adoption of Neighborhood Plan for the Central
Peninsula by late 2018, a key priority will be to clearly communicate to the public
what is the intended impact of the Plan and how will it change the profile of our
community. Current and future residents of Saint John are well served to receive
a simplified visual overview of the desired outcome of the Plan, which in turn will
support greater consumer and investor confidence.
Population Growth Framework
The City's Population Growth Framework was adopted in February 2018, which
includes 30 initiatives, 15 of which are already in progress. The Framework's
objective is to achieve new levels of population growth for the Saint John
community, and reverse the trend of our shrinking population. One immediate
need is to distribute various stories of those who choose to make Saint John
their home, and in turn, substantiate why Saint John is the most welcoming
Community in Atlantic Canada.
2019 Growth Reserve Considerations
In the event Council adopts the allocations of up to a maximum of $200,000 (as
detailed above) from the Growth Reserve, the fund will have $333,000 of un -
earmarked funding remaining.
IN
-4 -
From a longer-term growth planning perspective, the Growth Committee and
Common Council are well -served to consider the parameters and objectives of a
Growth Reserve Fund. This consideration should not only be restricted to
individual initiatives that could be supported by the Fund, but more importantly,
whether a reserve fund is the best mechanism to achieve growth outcomes for
the City into the future. The fund was initially created with the objective of
supporting the major transitions as a result of the Roadmap for Smart Growth.
While there remain some active transformational changes as a result of the
Roadmap, the objective is not to maintain this ongoing level of transition for the
upcoming years, but instead, to support this renewed governance structure
around growth and implementation of key Council -adopted growth strategies.
The above considerations, among others, will be investigated by Staff and a
report will be developed for the Growth Committee's consideration. The report
is expected no later than January 2019.
SERVICE AND FINANCIAL OUTCOMES
The intended outcomes of the City of Saint John's growth -related efforts and
investments are to achieve new levels of employment, population and tax base
growth.
❑��Il►jr�:Z�1uI�j/:I�:�i�:79[���L'7��F��►►�I���r�►:I�:[�]��7�:�j
This report was assembled with the support of colleagues from the Finance and
Administrative Services Area.
ATTACHMENTS
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Number of Visitors
It
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to 1,693,000
(up 8%from 2015)
44
2017 Tourism Revenues
It + 5. 6 %
to $266,600,000
(up 12% from 2015)
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t+ 5. 2 %
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=x
-
uise Visitation
+ 0
3 a 0 ?/co
(2016 and 20198are both up 19%)
In the summer of 2017 we hosted
Cindy D'Auost CEO of CLIA
(Cruise Line International Assoc).
Representing 60 cruise lines which
is 95% of all global cruise business!
SHE'S A BIG DEAL
AN
.,.,.,� .
w 4
Vic
I
Increase in
room sales
since 2015
12 %
i�ffi - 4- - � Y rt
Increase in hotel
room revenues
since 2015
This correlates to an increase
in the SJ Hotel Assoc's DMF
contribution to Discover SJ
2018 YTD hotel
room revenue
5
+2.4%
And YTD demand is up
0.5% over 2017
OUR MANDATE
To increase tourism revenues
in Saint John by marketina
our unique and competitive
tourism experiences to
high -potential markets.
2017 OPERATING REVENUE
$6119,
AD SAL
SAINTJO
HOTEL ASSOCIATI(
Based on a 3% Desti nati
Marketing Fee on ea
Room Night So
$19,026
MEMBERSHIPS
$969,284
CITY OF SAINT JOHN
Annual funding based
on 5 -year contract.
MUM
4N 11,rr
01
Ir
•' N.
erateing
01
Includingleveraged fu. ds an
s ecialproject in-vestments'p
- SAINT
2017 OPERATING REVENUEO
$61,912
1 0 2 /a AD SALES
$9
LEVERAGED
$450,000
CANADA 150
P R OJ E CTS
S77
SAI N
H OTE L ASSO
I
I
.r We
$19,026
MEMBERSHIPS
$969,284
7CITY OF SAI NTJOHN
Alk
r`' - -
���- _ - SAINT JOHN
PROGRAM INVESTMENT
SALES
Meetings & Conventions
SALES
Sports & Major Events
LES
vel Trade & Cruise
3TI NATION MARKETING
ITOR EXPERIENCE
2017 ECMAs
$3 million in EI
Can
i
4
Enjoyed b v t h o u s a n ds*';'�In 8 h% 94-66,
permanent homes -around
the city
b 50-�'�Iti�e
ntert inment enjoyed Icy--'_-,.,
t sa'gds at AREA 506
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Viewed by
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DELIVERING
RESULTS
In 2021 we will host the
Red Knights Motorcycle Club.
1200 current and retired firefighters on
the 20t" anniversary of 9/11.
01I LI I a1=64` T V10.
. - .. ...rlly
SAINT JOHN
New business won
SINCE 2012
$62.5
MILLION TOTAL
Sales process still underway
Expect this number to grow!
1, w
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ay�
w
a
BE OUR
GUEST
- Familiarization tours
- Site visits
- hosted Travel Media
kPI
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N THE
OAD
- Tradeshows / Marketplaces
- Sponsorships
- Sales Calls
10
pr
I
�k
W
w
2017 BY THE NUMBERS
1000+
100+
80+
63
38
26
Contacts maintained
Days selling the city
FAM/Site Visit participants
Leads generated
ES
WHAT'S OUR
SECRET?
• Long-standing relationships
• Long-standing partnerships
• Authenticity
• "Good -fit" lead filtering
• Best -practice FAM program
• Team approach to winning
•We are closers
Meeting and Convention Sales new business 2018
Secured and pending
$3.51
MILLION TOTAL
Sales process still
underway.
Expect this number to
grow!
Sports and Major Events new business 2018
Secured and pending
$8.19
MILLION TOTAL
Sales process still
underway.
Expect this number to
grow!
M & C and Sports SALES new business 2018
Secured and pending
$11.7
MILLION TOTAL
Sales process still
underway.
Expect this number to
grow!
a
MEMBERSHIP
i� UPDATE
#i54KIAAAw�
2018 Membership
f a& %
Aftopw
417 members
representing
503 businesses
M
wqoosomeo�
BRAND
PERFORMANCE
+
+
Increase brand awareness,
THE+
+
change perceptions and
CHALLENGE
+
increase engagement
Nhft four brand pular.
Culinary I Outdoor I mstary I Urban
THE
RESULTS
In an effort to measure
improvements, we went
back to market via the
Urban Report in Q1 20171
to see how the needle
had roved
We've noticed
substantial leaps
I
n awareness.
From
16%
IN 2015
*Summus Insights Report 2015 **Urban Report 2017
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agreed that Saint John was
a destination with a
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f
Today
71%*
AGREE THAT SAINT ,SOH'
IS A PLACE RICH IN
HISTORY AND HERITAG
Compared to 61% in 2015.
*Summus lWghts Report 2015 **Urban Dart
a
■
INDUSTRY RECOGNITION
OMMER M $5,000-$25,000
Saint Awesome T
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2017 Summit Emerging Meda Award
Saint John Festival of Sail
!u i o Sum unit Lij kc rgwS Mrdim Awivd
Event Marketing — Social Media
Leader Award
innA
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"B, -ST NEW
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ASSOCIATION OF.' -.NE
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