2018-02-06 Growth Committee Agenda Packet - Open SessionCity of Saint John
Growth Committee - Open Session
AGENDA
Tuesday, February 6, 2018
11:00 am
8th Floor Boardroom, City Hall
Call to Order
Pages
1.1 Approval of Minutes - January 16, 2018 1 -2
1.2 Population Growth Framework 3-57
1.3 2018 Growth Committee Work Plan 58-83
Po eta Sy:
City of Saint John
Growth Committee Meeting
Tuesday, February 6, 2018
Growth Committee Closed Session
1. Call to Order
Si vous avez besoin des services en fran�ais pour une r6union de Conseil communal, veuillez
contacter le bureau du greffier communal au 658-2862.
Each of the following items, either in whole or in part, is able to be discussed in private pursuant
to the provisions of subsection 10.(2)(4) of the Municipalities Act and Council / Committee will
make a decision(s) in that respect in Open Session:
12:30 p.m., 8th Floor Boardroom, City Hall
1.1 Approval of Minutes 68(1)
1.2 Financial Matter 68(1)(b,c)
1.3 Financial Matter 68(1)(c)
K
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MINUTES - OPEN SESSION GROWTH COMMITTEE MEETING
JANUARY 16, 2018 AT 11:00 A.M.
Stn FLOOR BOARDROOM, CITY HALL
Present: Mayor D. Darling
Deputy Mayor S. McAlary
Councillor G. Lowe
Councillor J. MacKenzie
Councillor B. Armstrong
Councillor R. Strowbridge
Also
Present: City Manager J. Trail
Deputy City Manager N. Jacobsen
Commissioner Growth and Community Development J. Hamilton
Deputy Commissioner Growth and Community Development P. Ouellette
Deputy Commissioner Building and Inspection Services A. Poffenroth
Population Growth Manager D. Dobbelsteyn
Administrative Assistant K. Tibbits
Meeting Called To Order
Mayor Darling called the Growth Committee open session meeting to order.
1.1 Approval of Minutes
1.1.1 Minutes of December 5t". 2017
Moved by Deputy Mayor McAlary, seconded by Councillor MacKenzie:
RESOLVED that the minutes of December 5, 2017 be approved.
LTA [0000114L1ilk]ilk] Iif91
1.2 Enterprise Saint John Presentation — Canada's Most Connected Community
(Janet Scott, Ron Gaudet, Andy MacGillivray and Mirko Crevatin entered the meeting)
Mr. Crevatin and Ms. Scott reviewed the submitted presentation and provided an overview of
data analytics and its potential economic benefits to the community. Foundational elements to
facilitate data collection including investment in Wi-Fi networks and equipment is required to
allow for the collection of data. Once the data is captured and analysed, organizations can use
this historical data to predict future trends and be better able to predict business needs,
increase revenue and create jobs. Data analytics supports business growth.
Mr. Ouellette commented on the Smart Cities Challenge launched by the Federal Government.
and each of these will be given $250K to further their project design and compete for the $10M
funding project. By pursuing this opportunity, the City is not jeopardizing any other funding
opportunities, although the human resource component will need to be considered.
In addition to consideration of the team for this project, input from community partners will be
solicited and potential projects will be identified. This information will be reported back to the
Growth Committee in early March and at that time the committee, and ultimately Council, will
have to decide if it wants to pursue the project further.
Moved by Deputy Mayor McAlary, seconded by Councillor Strowbridge:
RESOLVED that the presentation from Enterprise Saint John — Canada's Most Connected
Community, be received for information.
LTA [0000114L1:k]k]1N91
Adjournment
Moved by Councillor Strowbridge, seconded by Councillor Armstrong:
RESOLVED that the open session meeting of the Growth Committee be adjourned.
LTA [0000114L1:k]k]1N91
The open session meeting of the Growth Committee held on January 16, 2018 was adjourned at
12:40 p.m.
Recording Secretary
GROWTH COMMITTEE REPORT
M&C No. # on Sharepoint
Report Date February 01, 2017
Meeting Date February 06, 2017
Service Area Growth and Community
Development Services
His Worship Mayor Don Darling and Members of Common Council
SUBJECT: City of Saint John — Population Growth Framework
OPEN OR CLOSED SESSION
This matter is to be discussed in open session of Common Council.
AUTHORIZATION
Primary Author
Commissioner/Dept. HeadCity
Manager
David Dobbelsteyn
Jacqueline Hamilton/Phil
Ouellette
Jeff Trail
RECOMMENDATION
Resolved that Growth Committee recommend to Common Council to:
1. Adopt the Saint John Population Growth Framework and direct that it
serve as our community's work plan for Population Growth between now
and the next Census in 2021;
2. Direct the City Manager to coordinate a public roll-out of the Population
Growth Framework with the media, key partners and stakeholders upon
adoption.
EXECUTIVE SUMMARY
The Saint John Population Growth Framework is the City's new strategy for
population growth as requested by the Roadmap for Smart Growth.
The Framework assembles a variety of new or enhanced initiatives, which seeks
to achieve three primary objectives: 1) Attract new people to Saint John; 2)
Enhance the newcomer experience in Saint John; 3) Retain our Population in
Saint John.
PREVIOUS RESOLUTION
N/A
K3
-2 -
STRATEGIC ALIGNMENT
The Population Growth Framework aligns with Council's priorities of:
Growth and Prosperity:
• We grow in a smart way and attract talent, innovation and opportunities
so all people can thrive
• Promote Saint John as a community to live, work and play to grow the
residential tax base
Valued Service Delivery:
• Explore service improvements through innovation, technology and
developing partnerships with other organizations.
The Roadmap for Smart Growth:
• Adoption of the Framework will fulfil action # 15
REPORT
The Population Growth Framework is our City's new strategy on growing our
population. The Vision of the Framework is that Saint John will become the most
welcoming community in New Brunswick. In doing so, we hope to have even
more people move here, and call Saint John home.
The strategies outlined in the Framework are new or enhanced actions to curb
our community's trend of population decline. Built on the existing work that is
occurring in the City to grow the population, the Framework identifies 30 new
actions that our community will accomplish over the next three years with a
focus on three pillars:
1) Attract new people to Saint John; 2) Enhance the newcomer experience in
Saint John; and 3) Retain our population in Saint John.
Many of the actions will require coordinated work plans, and leveraged funding.
Each action will be coordinated by a lead organization, and they will be
supported by partnering organizations.
The Framework is a living document, and Council can add new actions as existing
ones are completed. The Framework is also unique among recent City strategies
and reports in that, the Community has primary ownership of the strategy, and it
is not simply driven by the City of Saint John (i.e. more than 50% of the actions in
the Framework will be led by other stakeholders). As a result of extensive
consultation, City staff believes that there is a very high level of consensus
among stakeholders on the Framework and the initial set of actions.
C!
-3 -
SERVICE AND FINANCIAL OUTCOMES
As a result of population decline the City of Saint John will lose an estimated $15
million in unconditional grant funding over five years between 2018 and 2022.
INPUT FROM OTHER SERVICE AREAS AND STAKEHOLDERS
The Framework was developed over one year by:
• Multiple engagements with the Growth Committee.
• Feedback from almost every City Department, the Senior Leadership
Team and the contribution of dozens of City staff.
• Engagement with various departments of both the Provincial and Federal
Government.
• Consultation with two dozen external agencies and organizations, and
over 50 interviews.
• Research on best practices in other municipalities in Canada and the USA.
• Statistical analysis of population growth data, trends, and population and
economic projection data for Saint John.
• Progressively larger and larger vetting and validation sessions with
newcomers, community leaders, stakeholders, and experts on matters of
immigration, economics, job growth, education, marketing etc.
ATTACHMENTS
Saint John Population Growth Framework
Power Point on Saint John Population Growth Framework
61
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TABLE OF CONTENTS
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OBJECTIVE 1: ATTRACT new people to Saint John
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OBJECTIVE 2: ENHANCE the newcomer experience in Saint John
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OBJECTIVE 3: RETAIN our population in Saint John
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INTRODUCTION
A rising tide lifts aH boats.
This phrase has(particular imea in ing to SainitJohn as we acre the city wit. 11 L. he
world's highest ddes.Recenit trends show that our population is falfing; the 2016
Census indicated that Saint/ ..Ds: was the oMy Census Metiropolk Lain Area (CMA)
with a deckning population ( 2.2%). 1 his ebbing of girowth ii-ripacts all of us::
industry has a smaller Ilalbour IpooIl,srnaH businesses have fewer customers,
and the City has a (lower tax base to provide essential services to all its
residents.
SaintJohin is Canada's originM city, and the cultural and economic engine of
New Birunswick.We have a rich history and a long-standing tradition of
wekonning wave a fteir wave of newcorneirs to our shoires.
Despite our chalilenges,we aire hopeful because we �kinow first hand the
awesorne �poweir of the chainging tide, and how quick�ly things cain chainge
when we woirk togetheir.Ouir tides aire so poweirful that twice daily they push
back against the outwairdnowofthe SaintJohin River and cause it to �M NN"N",
completely chainge direction.
Our community is iready to chainge diii-ection.We aire committed to stepping
the now ofoutirnigiration, attracting new Ipeople to our City with open arms,
and growing our population.
VISION
Sa i nt..Joh in will he a City whose popu. la L. ion is giroowi ing because new iresid en ts
from around the world, aciross Canada and New Brunswick choose ouir
coirnirnuinityastheiirinewIliorrie.
Sa in tJohn wi 11 he growing (because moire businesses (locate heire, moire you ing
�psal plefiindwoirlls Ilieire,irriche farrii1liesirriove(bads Ilieire,aindirriche iresidents
We asIpfire to Ibe th ii vvelcoii coinnii fin New I131ruii
"Mak"O "Isky"
Aligned closely to the Council Priorities of Growth and Prosperity, and IPllain S..U,.
the Population Growth Framework is a key Ipilllair of SaintJohin's growth Iplaim
Me Roadmap forSmart Grmloh.
I his Framework's action Iplain will serve as ouir communi Ly's work Iplain on
population growth and will he enhanced Iby the irelease of a new limmigiration
Strategy in conjunction with the SaintJohin Local limmigiration Partnership.
OBJECTIVES
ATTRACT
ENHANCE
RETAIN
WHY A POPULATION
GROWTH FRAMEWORK?
Over the (last 45 yea irs,SainitJohn has seen a in is toricM decline i in population of
MnnosL25%. In 197 1, our popUadoin was 89,039. By 2016,ouirIps: pulation had
faHen Lo67,575.The2016Census indicated thaltour cornirnu in ity in owhas the
&tfinction of being the only CenSUS Metropohitan Area (CMA) in Canada to shirink
during that Ipeiriod. (Figure 1)
Our community cain no (longer watch our population decliine.We meed to have a
focused and coordinated approach to growing our population. I his Framework
Mi Ihellp our community to Ibu ild on our existing
efft:)irts and will spur action around the things we FIGURE 1
caro innuence.
CENSUS METROPOLITAN AREA GROWTH
A look at the population growth rates for Canada's
census metropolitan areas (CMAs) in 2016:
CMA
% GROWTH
CMA
% GROWTH
'Tax -base growth and employment growth are
Calgary
14.6
St. John's, N.L.
4.6
key pHlairs of the City's newt/ Roadmap for, Smart
Edmonton
13.9
Montr6al
4.2
Saskatoon
12.5
London
4.1
Growth, and they go(hand in(hand with
Regina
11.8
Quebec*
4.0
population growth and iretentioin.We cannot
Lethbridge
10.8
Moncton
4.0
simply hiring in thousands of newt/ people and
Kelowna
8.4
Brantford*
3.8
Guelph
7.7
Hamilton
33
hope that they stay.Ouir community needs to
Victoria
6.7
St. Catharines -Niagara
3.5 Ilk[
become Irrwore effective at connecting job
Oshawa
6.6
Halifax
33 �J§
seekeirs with employers, pirornoding our safe.. and
Winnipeg
6.6
Windsor
3.1
Vancouver
6.5
Trois-Rivieres
2.8
vibiraint ineighbouirinoods, helping people build
Toronto
Q
Peterborough
2.3UUU
local inetwoirl(S, and Ihiglhlfiglhting the incredible
Abbotsford
6.1
Belleville
1.8 II I
quality of life that our City offers.
Kitchener
5.5
Saguenay
1,5
Ottawa -Gatineau
5.5
Kingston
1.0
Barrie
5.4
Greater Sudbury
1.0
Canada
5.0
Thunder Bay
0.0
Sherbrooke
4.9
Saint John, N.B.
-2.2
anllwflm vvlclm,f�ts
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jvia 1/rA rNv
One of the significant challenges facing Saint..Yohn is s:: autrnigiration.WVe meed to
give our youth a vision Fs::alr their future in Saint..Vohln. I they meed the ts::as::alls and
s:: alppoirt:unlities to build ld their rn oink netvvs::alrlks and find good jobs otherwise they
leave Fs::alr greener Ipastu fres.
When exarninling the Salint..Vohln
(. MA, lin 2016, the population hose
entirely due to international
MIN I VIAt rnligiraLion. Flrorn tat t to 2at S,the
CMA Ipqpullation decline would
2012 2013 2014 2015 2016
have (been Irnuch vvs::alrse if there
were no international I nIigiration
Source: Statistics Canada. Table 051-0057- Components of population growth by censusmetropoiiton area
(Figure 2).
We allso meed to vvelco ne the world to Saii nt..tohin. Wtfilth one of the fastest
agii ng Ipolpullafio n s ilin the country, current reint eco noirniic forecasts for New
I131ruinsvviiclk findiicate that ouir Ilalbouir jpooll vviiIJ not be sufficiieint to irneet
dei nainds cheated vviith the iretiureirneint of the lbalby- li: oo rneirs.
FIGURE 2
We. meed to ensure that s::aulr Ilocal
Components of Saint John's Population Change (CMA) iresidentsaire filling thesejobs,and
we also meed to start recruiting
uNet International migration
newcornelrsto fill thejobs that are
nNet intraprovincial migration (other NB cities)
a Net interprovincial migration
not being filled so that our
res Natural Increase (B -D)
businesses caln stay cs::Mrnlpetutuve
lin 6::kN..11r world economy.
When exarninling the Salint..Vohln
(. MA, lin 2016, the population hose
entirely due to international
MIN I VIAt rnligiraLion. Flrorn tat t to 2at S,the
CMA Ipqpullation decline would
2012 2013 2014 2015 2016
have (been Irnuch vvs::alrse if there
were no international I nIigiration
Source: Statistics Canada. Table 051-0057- Components of population growth by censusmetropoiiton area
(Figure 2).
Even with the availability of affordable housing and attractive ineighbouirinoods, a
significant challenge facing the City is that while over 85% of the Iregiolnall jobs
are within the City, over 37% of Iper. ple who work in SaintJohin do not Illive in
the City and instead cornirnute to work. (Statistics Canada, 2016 National
HousehoW Survey)
This daily iinnuxofinoin residents Iputs a significant strain oin the City's "A" IN,
infrastructure and services. And whHe they imake ain ii-ripoirtain t. coin tiribution
to the Ilocall economy Iby working, purchasing goods and services, and
supporting Ilocall businesses within the Citycommuteirs do inot contribute
piropeirty taxes to the Gity;Sainit..Johin residents alone subsidize the
cost of the vast majority of the infrastructure and services that commuters
use.'This is a significant factor in SaintJohin's Ihliglh tax irate that
contributes to a cyclic Ipatteirin of uirbain sprawl k:)uind in Irnany cities
across North Arneirica.
Population decline also has a direct and ii-nmediate ii-ripact oin the City's
finances. Because the City Ilosd 2,488 Ipeolple in the 2016 Census, the annual
unconditional giraint from the Province of New Brunswick will he reduced by
an esdirnated $3M aininually until the inext Census in 2021.
Sirnply Iput,we ineed to grow our population. lin order to he effective at
population growl h, will ineed every level of Government, Ilocall businesses,
stakeholdeirs,aind ouirwhole communitywoirlding together to achieve growth.
SIGNS OF GROWTH:
WHAT WE HAVE TO OFFER
I heire is a inewvibiraincy a ind opHimism lila SainttJoh in. Despite geneiral Ipopullation
deckne in some Ipairts of the City,ouir Uptown coin witnessed a significant incirease
i in the 2016Census (15.1%). New irestauira in ts a ind shops acre opening,businesses
a ire relocating theire, the Ch.y is woirlding on a new in eighbouirilood Ipla in, and
people acre Imovling in. I he Central Peninsula has a Eu iropean nair,with veiry
high walkability,aind quickaccess to the waterfront.
(Jintil recently, SaintJohin was witnessing the hollowing out of our uirbain coin.
I his doughnut effect is inow showing sigins of Ireveirsing as young professionals
and (red frees looking to downsize aire IrnovIIIng in to our Uptown in diroves.
For Iresidends who Ipirefeir a little moire space, SaintJohin has beautiful
ineighbouirinoods spiread throughout the City,with access to schools(including
the (newest school in the pirovince), shopping, pairks, and otheir airneinities
essential in an uirbain Ilifesdylle.
SaintJohin is surrounded Iby water. As the only city oin the Bay of Fundy, our
beautiful beaches and waterways offer inuirneirous opportunities k:)ir
swii-niming, kayaking, fishing, boating, and even skading in the winter.
We have over M 90 hectaires of IpuIblic Ipairlldaind,which is moire Keir capita thain
alimost any otheircity in North America. Rockwood Pairk Irlivals NewY(:)irl<s Central
Pairk in its size, beauty, and Ipiroxul-nity to our uirbain coin. I he breathtaking
Irving Nature Pairk diraws inuinneirous visitoirs daily.
I he City has Imade ii-niprovemenits to Harbour Passage,which wiraps ars: und our
waterfront and is used heavfly by our residents. We. have ii playgrounds,
dog parks, and splash pads in key locafions, as we.H as Ilnilgh qualfty Irecli
facflifles such as: Emera Fekl, the Canada Games Aquafic Ceii UIN113SJ, the
new state -of the art YMCA of Greater Saint John, and the plainined Greater
Saiint John IFllelld 11 Uouse.
SainitJohin is the culinairy Ihulb of New Brunswick.With Inurnerous high quality
and awaird winining irestauiraints,and a hip and uirlhain inightfife,you don' t have
to lookveiry fair to experience an incredible night oin the town. SaintJohin is
steeped in history and cu kure.We acre a cultural capital of Canada and we have
inciredible heritage bufldings across our City.
We Aso have an active arts and culture scene with a dozen airt galleries, the New
Brunswick Museurn, and nuirneirous coinceirts, Ilive peirk:)irmainces and festivals
throughout the yeair.We had over 1.6 11 visitoirs carne to SaintJohin in 2016.
Our tourism industry is thiriving, and is Ipoised to see continued girowth.
I he City is currently engaged in (large scale pir(:)jects which collectively are worth
over $1 IbHllllion,and are employing hundreds of residents,such as:Safe Clean
DrinkingWateir Pir(:)ject;Park: SaintJohin Modernization; (Jpgirades at the Pulp
and Paper Mill;A (brand new Seaside PairkSchool; I he Irving Oil Horne Office
lcmeir;aind the irecently announced NB Museurn.
Our quality of life is veiry high and our unemployment irate is (low (6.1 %). I he
ratio of the average horne Ipirice to salary is only 2.5:1. Compared to (larger cities
such as I oirointo wheire that iratio is over 9:1, it's no wonder that our City was
irecently narned one of Canada's Best Cities f(:)irJobs and Aff(:)irdable Hornes (#3),
Huffingtoin Post (2017).
If we waint to girowwe need to Ilead Iby example.SaintJohin Imusd Ibecs:me New
Brunswick's Most Welcoming Community.
I Ihlis will Imean adapting and enhainding our welcoming culture k)ir inew Saint
Johineirs coming from a vairiety of backgrounds. I he culture shift encompasses
all sectoirs.Chainge requires everyone from individuals to local businesses
agencies,aind Goveirinrrientderrionstiratiing our inclusive community and woirlding
to support integrating our inewest iresidents. It means Niding inew SaintJohineirs,
providing accessible ink)irmation,aind Imalking incremental changes to become
even moire welcoming thain we already acre.
o
We. must. ensuire that IpuIblic services acre accessible to Inewcornnlrs and while the
City must (lead Iby example, the irest of our community has a role to Iplay. Employers
air e integral and may need additional tools and supports to adapt to working
with diverse woirld(:)irces.
Strategic focus oin attraction, integration, and retention of all Sain LJohineirs is
1
needed in the communi ty, and our inew Local limmigira doin Partnership will he 11/1156
of essential in developing a Iloingeir teirm strategy k:)ir our community.
In oirdeir to ensu ire that our itesdents Iremailn heire,we need a Imuch stiroingeir
understanding of our cunrent and future Ilalbou ir Imairllset needs to equip ourselves
with the ink)irmation we need k)ir educating ouirwoirkf(:)irce,aind k:)ir Fuad uire planining
and attraction eff(:)irts.
SaintJohin is already Ikinowin as one of the friendliest cities in the friendliest
country in the woirld; Iby celebrating diversity, piromoding inclusion,aind
collaborating k)ir chainge,we can also he Ikinowin as the Imosd welcoming
community in Canada.
SUMMARY OF ACTION PLAN
'This frarnewark is a living document.
The strategies ouffined bdow are inew or enhanced actions that we will talke as a community to grow our population.
Many of the following actions will require coordinated wark Iplalns and leveraged funding. Each action will be coordinated
by ahead organization, and they will be supported by Ipalrtnelrliing organizations.
We, will build on our existing Ipirograrns and leverage our strengths. Our community will continue to deploy new initiatives
as we bufld capacity, and start to see results.
TjjTjP,T
_�T7gTIPITT=
admissions (i.e. landings) of permanent
residents (PRs) to Saint John CMA
. . . . . . . . . . . . . . .
population by 2019
M
,See Glossary forAbbreviations
N
>70% of Admissions are by Economic
Class of Immigrants
jlu
MI Partners Timeline Measurement
I Launch Population Growth CSJ February 2018
Launch of Firarnewark in
Firarnework
February 2018
2. Establish a streamlined local S.WNRC CSJ, ON B, ESJ, April 2018
Launch and Ipiresent new
>70% of Admissions are by Economic
Class of Immigrants
jlu
MI Partners Timeline Measurement
I Launch Population Growth CSJ February 2018
Launch of Firarnewark in
Firarnework
February 2018
2. Establish a streamlined local S.WNRC CSJ, ON B, ESJ, April 2018
Launch and Ipiresent new
process and presentation fc)ir BIMP, PWJDE
stirearnfined presentation
Provincial INornunee IPrograrn
and support frarnework to
(RNP) Exploratory Visits
Growth Committee in
April 2018
3. AssernUe a dollars -and -cents CSJ July 2018
Present Deport to Growth
case for why comirnuters
Cornnnittee along with
should allso consider lliving
recommended marketing
in flhe Cky
jproposA
#
Action
Lead
Partners
Timeline
Measurement
4.
Identify a research based
SJ UP
N [.3, CSJ
September 2018
Presentation of findings
pirofile of which type of
to Growth Committee
newcorneir stirearn is Irnost
in Octobeir 2018
likely to successfully
integrate and stay in
SaintJohin
S.
Promote the Atlantic
PE FL
YMCA, S..JMNR(-, Decernbeir 2018
10% Increase in employers
Irnrnigira Lion Pilot Pirogirarn
ONB,
using AIPP in 2018
(AIPP) to local businesses
Chamber, CSJ
6.
Workwith cultural
ESJ
ONB, ACOA,
2018,2019,2020
# of I eads
cornrnuni ties of critical rnass
PE FL, SJUP
# of Cornpanies &
that are interested in
Ernployees IRelocated
pirornoting invnigiration
arnong their rnernbeirship, and
workwith thern to support
business relocation with their
employees to Saint John
/.
Conduct recruitment
PE FL
ONB,
2018, 2019
201 & City of Saint John
missions to attract talent
Eirriployeirs,
participate in at least I
to Saint John based on local
CSJ, ESJ
recruitment mission for
labour market dernands
the benefit of Saint Jahn
2019: City of Saint John
participate in at least 2
recruitment mission for
the benefit of Saint John
8.
Develop onboarding toolkit for
YMCA
(JNB, PE FL,
March 2019
Launch of toolkit in
ernployers that hire
PIRL)DE
March 2019
newcorners that includes
S..JMNRC
recornmenda Lions, leading
practices, and service providers
9.
Depoy a marketing strategy
CSJ
May 2019
Strategy wi I I be
targeting expatriates,
presented to the
C01111MUters,and residents of
Growth Committee
chiles wiflh high costs of living
and housing, and encourage
flhem Lo move Lo SainL John
10.
Advocate for SainL Johns
CSJ &
IRCC, GNB,
2019
2019: 10%. Increase in
parficipadon in flhe Express
S..JMNRC
ARC.f
Francophone nail inadons
Envy and Francophone
Provincial Norninee Prograirn
2020: 10%. Increase in
Svearns
Francophone norninadons
OBJECTIVE 2: 74,
ENHANCE THE NEWCOMER EXPERIENCE IN SAINT JOHN ****
U-6::alr the pu irposes of the Framework,tGne definition of newcornelr IIS someone who has (recently Imoved to Salint John frorn
somewhere eVse _. either from ellsewlhelre lin New Brunswick, Canada,or internationally.
OVERARCHING GOAL:
TARGET:
Our community will release a longer
The new Saint John Local
term settlement strategy to enhance
Immigration
Partnership will release
the newcomer experience to our City
this strategy by the end of 2018
#
Action Lead Partners
Timeline
Measurement
11.
Develop alnd Lau nch a CSJ S..VdV NR(.m, S..VU..1119
June 2018
Launch and IpIresent guide
Newcomer Guide YMCA
to (.m6::arrwrrwon Council Iby
June 2018
12.
Coordinate a "Love your CSJ Partners
IDeceirnIber 2018
C (rack the Inurnlbelr
arty"socualllrnedlia Ipilot
ofengagements 6::kln
pir6::kf ect
social Irnedlla
13.
Host welcome celrernoinues CSJ & USA's, (AB,
2018, 2019
2018:i IDeiuvelr 1 welcome
at (.maty Hall for newcorners U 15.111 NB(-(.-
cerernonres in uptown
and &rnigirants
2019 (Deliver 2 welcome
ceremonies uptown
14.
Hostan aininUA resMenrtiA (.JS..111 CSJ
2018
2018 - 2.50 IPeople will
Lour offapartinnenrts/condos
participate in a tour
Lour on tlhe CentrA IPeninsuulla
15.
Our CornrnuanKy wlll host a S..VdV61NRCm IDSJ, CSJ,
2018
The FestivA wlll take
new rrruulticuultuurA ffestivA In YMCA, PE FL
place, and the organizing
Saint John - Cu.uVtu.ure (Fest
cornrniaee will develop
key rnetrlcs for determining
a suuccessffU ouutcorne
16.
Conduct research with CSJ SJ Ll P, UIN 1:3
September 2018
Present findings to
residents, non-residems, and
Growth Committee
newcomers on why Lhey
We /don't We In Saint John
#
Action
Lead Partners Timeline
Measurement
17.
Conduct a review of existing
CSJ SJUP Decernbeir 2019
Present findings and
City services through a
corresponding action plan
compared to the 2016 Census
newcomer's lens
Action
by Decernbeir 2019
18.
Offer cultural sensitivity
CSJ ISA's August 2019
95% of selected staff
CSJ &
training to City of Saint
Decernbeir 2018 Piresent one new success
will complete training
newcorneir success stories
John front line municipal
story to the public
employees and management
19.
Re -Vision the City's websi Le
(-.S..j Decernbeir 2019
Launch and present new
(QNB,
www.sainLjohn.ca
webske Lo Coirnirnon
EMPLOYERS,
Report to Growth
Council by the End of 2019
20.
Encourage neighborhoods,
SJUP Partners 2018, 2019
2018: Encourage and
cultural groups, and
support 8 welcoming
community centres to hold
Acdvely proirnoLe flhe use
events
Partners
regular social events so that
of rnixers so sLudenLs,young
Chamber
residents can meet their
facilitate I network
2019: Encourage and
grads, and newcorners can
neighbours
support 8 additional
build essential work networks
welcoming events
OBJECTIVE 3:
RETAIN OUR POPULATION IN SAINT JOHN
OVERARCHING GOAL: TARGET:
Saint John will take a coordinated
By the 2021 Census, we will see a
approach to stem out -migration to
reduction in interprovincial migration
other parts of Canada
compared to the 2016 Census
#
Action
Lead
Partners
Timeline Measurement
21.
Regulairly communicate
CSJ &
ES..l,S..lMNR(-
Decernbeir 2018 Piresent one new success
newcorneir success stories
YMCA
story to the public
to the public
each month
22.
IBuuillld a llabour rnarlket
PIF.: I l
(QNB,
Decernbeir 2018 Present ILabour Market
inforrnadon database to
EMPLOYERS,
Report to Growth
capture and analyze
SJ UP
Committee
wo r1do rce i SSUes i n Sa i n t Jo Ih n
23.
Acdvely proirnoLe flhe use
I he
Partners
Decernbeir 2018 The Charnber will
of rnixers so sLudenLs,young
Chamber
facilitate I network
grads, and newcorners can
rnixer per rnonffi
build essential work networks
#
Action
Lead
Partners
Timeline
Measurement
24.
Form a Youth Retention
YMCA
farmers
2018
Identify ways to educate
ladle Force
youth about opportunities
here in SaintJohin and
engage there with Ikey
netwoir1G, so they are
encouraged to stay
in the city
25.
Organize Ihlilrliing fairs for
PFFL
ON B, CSJ,
2018
2018::Oirganize 2 Job Fairs
students, graduates,
ES..1,SJUP
newcorneirs, and
international students
26.
NewcorneirY(:)uth On Ramp
YMCA
Partners
2018,2019,2020
The pilot pirogirarn will
Program
connect an average of
>50 you Lh per year with
additional leadership and
community supports
27.
Deploy ONO Connects
ONB
CSJ, ESJ,
January 2019
Saint John will have
Initiative to promote local
PE FIL
50 Connectors and
nemorking opportunities
50 ConnecLees by the end
forjob ready graduates
ofyear l
and Inewcornelrs
28.
Expaind inteirinship and
ASID S
CSJ,
October 2019
Our community will
co op Ipiroglrarn placernents
(D IF S,
I he Chamber,
champion opportunities for
to provide professional
(JNB,
Employers
experiential learning for
experience for high school
NBCC
our students with the target
students and post secondary
of an overall increase of
students to gain work
co-op and internship
experience
placernents of 10%n by
Fall of 2019
29.
The Gly will lead by example
CSJ
Education
October 2019
City Departments will
and increase the amount of
Institutions
increase the arnount of
co op students placed in
co-op spots by 25% for the
City departments
Fall of 2019
30.
Form a Language Iask (F=orce:
SJUP
YMCA, ASID S,
September 2019
Identify current community
Focus on ensuring that new
DSF S,PRL)DE,
resources and gaps. IPresent
irnnnigrants have enough
S..IMNR(-,
a llist of evidence based
language corn prehension to
CRVC, (JNB,
recommenda Lions
pursue their educational and
NBCC.
career aspirations in Saint John,
and flhat our community can
iineeL flhe language needs of our
growing irrurnigranL population
I his document is not the he a II and end all of growing our City; ira their, the
framework represents a inew seines of steps that we will take on our ire: ad to
population girowth. Each action in the Framework has (been assigned a lead,
pairtneir, Himeline, and measuirements that acne Ibased oin data, consultation, and
feedback from our stakeholders.
I hiroughout the development of the document, multiple government Ipairtneirs
have indicated the availability of funding k:)ir future strategy development,
retention initiatives,aind k:)ir population girowth pillot pir(:)jects.
limplementation of this Iplain depends on all stakeholders working together on
these strategies and integrating thern into cuirrent woirk 1plains. By collaborating,
we can hiring about new syneirgies wheire the whole is gireateir thain the sii-riple
surn of our Ipairts.
It goes Mthout sayfing that ouir coinnii in ds to coii to ii
stii investments fin Airs,. Culture, IRecii and otheir qualky of Iffe
infrastructure fin oirdeir to attiract Ipeoplle to IIve fin Safii
F�iii we also need to irecoginize that thein airs significant vairiables at Flay
that have a direct iimpact stain growing or shirinking our population, such as:
We need a stiroing economy, both locally, provincially, and inationally,aind with
that we need good local jobs in oirdeir k:)ir Ipeople to thirive heire.
TAX BURDEN
SaintJohin needs a competitive tax irate so that we can continue to provide
quality civic services at an afft:)irdable Ipirice. I lhat is why the City is actively Ipu irsuing
recommended actions to hiring about fair taxation k:)ir taxpayers.
IMMIGRATION POLICIES
The Government of Canada and the Province of New Brunswick have direct
oversight and control over the arnount and type of immigiraint streanns that are
peirrnkLed to come to Saint John.And while our community is setting some
boW targets, we do so cognizant of the fact that our Ilocall sphere of influence
is moderated by national and provincial immigration policies.
TIME
Demographics 6s hong term game„ and there acre veiny fewshoirtcuts the
�pirocessof moving, or irnmigra Ling tee Saint/ Johin can often takeyears. lheire are
mainyvairiables that can speed up oirdecrease the dui rneit takesk)ira inewiresident
to come LoSainUohn.'Theactions we take nowwill start hearing fruitover the
next few years.
People are unique and have vastly different preferences that will inform their
decisions on where to 116ve::
they may prefer a certain climate; they may have farnfly elsewhere; they irnight
pursue education in a different city; they may prefer a irnore iruairall setting, or a
lairgeir urban centre, they irnight be offered a job in a different Ilocad ion; they irnight
be pursuing very specific careers that are only offered in certain places in the
world; and too imany other variables to Ilist.
The best time toplanto tree was 20years ago.
The second best time is now
(Chinese Proverb)
0 APPENDIX A - GLOSSARY
ACRONYM ORGANIZATION
ACOA
Atlantic Canada Opportunities Agency
ARCIF
Association Regionale de lla ommunaute. Francophone
de Saint.Jean linc.
ASD S
Anglophone School District South
BUMP
Business limmigiraint Mentoirship Program
CSJ
City of SaintJohin
DSF S
District Scolaire Francophone Sud
DSJ
Discover SaintJohin
ESJ
Enterprise SaintJohin
GAC.
Global Affairs Canada
GNB
Government of New Brunswick
I RCC
limmigira tion, Refugees, and Citizenship Canada
ISA's
limmigiraintSeirviing Agencies inSaintJohin
NBCC
New Biruinswicl�(-orrirriuinity(-olege
NBMC.
New Brunswick Multicultural Council
ONB
Oppoirtu ini ties New Brunswick
PE FL
Post Secondary Education, 1lraiiniing,aind Labouir
PRL)DE linc
Piride of Race, (Jinity and Dignity thirough Education, incorporated
SJUP
SaintJohin Local limmigiration Partnership
SJMNRC.
SaintJohin Multicultural and Newcomers Resource Centire
SNB
Service New Brunswick
iJNBSJ
(Jiniveirsity of New Brunswick, SaintJohin
Us.fl
Ulptovvin Safii Incorporated
YMCA
YMCA&GireateirSafii Newcomer Coin inecfions
APPENDIX B - GOVERNANCE,
ROLES AND RESPONSIBILITIES
Z
0LU-
I he f:)1lowing table 6 udines The stakeholdelrs,their roIes,al1d responsibilities as they (relate to population glrowth lin SaIII1t..Y6 hin.
CITY OF SAINT JOHN
• Common Council
• Growth Committee
• City Departments
• Growth and Community Planning
• Saint John Police Commission
• Saint John Transit
• P.R.O. Kids
• Local Political leadership
• Provision of Municipal Services to
all residents with special focus on
ensuring the needs of newcomers
are met
• Population Growth Framework
• Liaise with senior levels of
government and participate in efforts
to match population recruitment
efforts with labour market needs in
the region
• Identify and leverage marketing
efforts to meet Saint John's growth
population targets
• Ensure that attraction, settlement and
retention efforts are aligned locally, in
conjunction with the provincial and
federal government
• Promote and support the Local
Immigration Partnership (SJLIP)
• Work closely with economic
development agencies, employers,
and post -secondary institutions to
develop programs and increase
opportunities for young people
to stay in Saint John
PROVINCIAL GOVERNMENT
• Post -Secondary Education,Training
and Labour, Population Growth
(PETL)
• Department of Social Development
(DSD)
• Opportunities New Brunswick (ONB)
• Local MLAs
• Market New Brunswickto potential
immigrants
• Major funding for settlement sector
• Utilize PNP program to attract and
fast-track immigrants who fit labour
market shortages, entrepreneur
opportunities, and business
expansion goals
• Workforce analysis and planning
• Conduct recruitment missions
• Strategic immigration planning,
policies, and programs
• Link provincial recruitment
activities to community-based
strategies
• Provide resources and other
supports to grow population growth
at the local level
• Support labour market training
• Legislation governing regulated
professions
FEDERAL GOVERNMENT
• Immigration, Refugees, and
Citizenship Canada (IRCC)
• Innovation, Science and Economic
Development Canada (ISEDC)
• Employment and Social
Development Canada (ESDC),
• Global Affairs Canada (GAC)
• Atlantic Canada Opportunities
Agency (ACOA)
• Statistics Canada
•
MP —Saint John -Rothesay
• Immigration regulatory framework
• Major funding for settlement sector
•
Multiculturalism, settlement, and
integration supports
• Statistics
• International recruitment support
• Policies, selection, and regulatory
processes
• Integration of national and provincial
strategy and activities
• Policies, selection, and regulatory
processes
• Integration of national and provincial
strategy and activities
IMMIGRANT SERVING AGENCIES
(ISKS)
• Y Newcomer Connections
• Saint John Multicultural & Newcomers
Resource Centre (SJMNRC)
• PRUDE Inc.
• Community Centres
• Cultural Communities & Associations
• Programs and settlement services
• Cultural Competency and Language
Training
• Local coordination of Atlantic
Immigration Pilot (AIP) and Provincial
Nominee Program (PNP)
• Family immigration recruitment
• Support and advocate for diversity
• Contribute attraction, retention, and
integration knowledge, skills, and
expertise
• Collaborate and share resources,where
appropriate
• Work to survey clients, families, friends
on understanding why new Saint
Johners stay and why they go to
improve promotion efforts
• Grow our cultural community
• Volunteer mentorship, hosting, and
orientation
• Contribute knowledge, skills, expertise,
and networks
ECONOMIC DEVELOPMENT
AGENCIES & LOCAL BUSINESS
• Enterprise Saint John
• Discover Saint John
• Develop Saint John
• Atlantic Human Services
-The Chamber of Greater SaintJohn
• Employers
• Contribute and support population
growth efforts
• Identify current and projected
workforce needs
• Recruit, hire, and support new
SaintJohners
• Organize Job Fairs and assist local
residents with networking
opportunities
• Contribute business development
and human resource requirements
for strategic workforce planning
• Link employment options and
opportunities to population growth
activities
• Participate in mentoring,
networking, training, and education
activities
• Support promotion of Saint John
across New Brunswick Canada, and
around the world
EDUCATION
• University of New Brunswick,
Saint John Campus
• New Brunswick Community College
• Anglophone School District South
(ASD -S)
• District Scolaire francophone Sud
(DSF-S)
• Ensure faculty, staff, and students are
well-educated to welcome new
SaintJohners
• Recruit, select, counsel, and provide
supports for international students
• Contribute subject matter expertise
on population growth in Saint John
• Ensure an inclusive school experience
where all cultures are embraced and
celebrated and to supporting schools
as they develop cultural competence
and celebrate cultural diversity
• Collaborate to link students to the
community and employment
experience
• Champion international exchanges
and programs for students
• Promote Saint John as a community
of choice
APPENDIX C NEWCOMER FOCUSED SERVICES
There is a tremendous amount of good workthat isa lliready Ibeiing dome to assist newcomers to SaintJoh in. A
primary goal of the Firarruework and a key outcome of the new SaintJohin Local limirnigiration Partnership is that
our cornirnuin i Ly's current efforts wiH be even better aligned and coordinated to grow our population.
This framework seeks to identify new actions, above and beyond the current woirk our community is doing to
enhance our efforts to grow our City. I he foHowing table illustrates just a fraction of the inciredible woirk that is
currently Ibeiing done in SaintJohn:
zzml��
AHS
Atlantic I lurnan Services
ASID S
Anglophone School District-
South
istrict-South
ID IF S
District Scolaire
Francophone --Sud
BUM
Business In-irnigram
Meraorship Prograrn
CVIRC
Crescent Valley Resource
Centre
11 DC
Hurnan Developirnenit
Council
1141BCC
New Brunswick
CornrnuniLy College
New Brunswick
Multicultural Council
IF. R.O.Kids (City of Saint..1c
Positive Recreation
Opportunities for Kids
PRUDFTN-C-
Pride of Race, Unity and
Dignity through Education
SJ101141RC
SainL.John Multicultural &
Newcorners Resource Centre
U114IBsi
University of New Brunswick
SainL.John
YNICA of Greater SaintJohn
Newcorner Connections
Settlement Language Youth Employment Public Awareness/
Services Support Support Support Advocacy
V
V I V
M
V
APPENDIX D - STAKEHOLDER
ENGAGEMENT
Organization Contact
Anglophone School District South Lyinin MacDonald, Elizabeth Hoirgain
ARCf Joinathain Poirier
Atlantic Hu. rnain Services Rahima Kouiraich-loff ire I heiriault, Abdel Baoud
Coininexion M.:)irks, Business Jimmigiraint
Ainarnika..Jaiin_layine layloir
Mentoirship Program
City of SaintJohin
Growth Committee,Siginificaint Numbeirs of City Staff
CrescentValley Resource Centire
Anne Driscoll, Nadhiim Mainsooir
Discover SaintJohin
Alliain MacKinnon
District Scolaire Francophone Sud
Rodirigue Hebert
Develop SJ
Steve Carson, Brian Irving
Enterprise SaintJohin
Join Gaudet-lainet Scott, Eleanor MacLean
Hu rnain Development Council
Randy Hatfield, Duyen Nguyen, Abiola Dairamola
limmigiration, Refugees & Citizenship Canada
Molly Fall
New Brunswick Community College
Ryan Sullivan, Lucas Liu
New Brunswick Multicultural Council
Alex LeBlanc
Office ofWayine Loing, MR, SaintJohin Rothesay
Noira Robiinsoin,Giraharn Savage
Oppoirtuin i ties New Brunswick
I heiresa Phillips, Rahul Chaku, Niki Shaw,
Monica Gaudet..Iustasoin, Kiim Webb
Post Secondary Education, I Iralinling,and Labouir (PE FL)
Hoin.&Iles LePage, Chairles Ayles,Rob Kelly,
Paul Graham, Brian Feirris,Steve Cairlle
PWJDE INC.
SainttJohinJewish Community Growth Initiative
SaintJohin Multicultural and Newcomer
Resource Centire
I he Chambeir
(Jiniveirsity of New BiruinswickSaiint..Johin
(.Jptowin SaintJohin
YMCA Newcomer Connections
Jocelyin Stevens
Dain Elliman
Mohamed Bagha,Wilfiarn lairr, U Song
David Du. plisea
Rob Mo ir, Ch iris toph eir Beardsworth, Kevin Boinineir
Lindsay layloir Doiiroin,Sairah Ciraig,Mikael Hellstirom;
Samah El Maghlawy
Nancy I issingtoin
Aingelique Siimpsoin,Shilo BoucheirJazirnine Belyea
NOTES
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